As Ever

2025 - 2 - 18

Meghan's New Jam: Duchess of Sussex Unveils As Ever!

American Riviera Orchard - As Ever - entrepreneurship - food and cooking - lifestyle brand - Meghan Markle - royalty and business - trademark issues - Volvo CE - zero-emission vehicles

Hold onto your preserves! Meghan Markle's lifestyle brand gets a shiny new name and a website that's as fresh as her homemade jams!

Meghan Markle is stirring up the lifestyle scene once again as she reveals the rebranding of her former company, American Riviera Orchard, to the catchy new title, As Ever. This exciting announcement came hot on the heels of new developments for her budding business, which aims to not only market artisan jams but also expand into the mesmerizing world of home goods and beyond. The Duchess of Sussex has launched a fresh website featuring a lovely, rare photo of her daughter Lilibet—providing an intimate glimpse into the heart of her family life.

In her mission to create a lifestyle brand that resonates with her vision of elegance and rustic charm, Meghan has shared the meaning behind the name "As Ever": it signifies continuity, timelessness, and the warmth of a loving home. Gone are the days when we knew her simply for the royal drama! Now, it seems Meghan is also striving to create a cozy domestic haven for her fans and followers, making everyone feel welcome in the narrative of everyday life.

The public's curiosity about the direction of her newly minted brand is palpable. "Is she still making those delicious jams?" fans wonder, as anticipation builds for whatever deluxe offerings may emerge. Along with her gourmet spreads, there are hints of possible lifestyle products coming soon—think chic home decor and maybe even some royal-approved kitchen gadgets. The tone is friendly, casual, and rooted in a genuine desire to celebrate everyday life—all wrapped up in Meghan's signature touch.

In an amusing twist, while Meghan is busy rebranding in California, Florida is heating things up with game action at the Ice Arena! We may not have a jam session on ice, but why not spice up the lifestyle game with delicious strawberry jam (or perhaps 'jam'-boree) while watching a hockey game? It's a royal kind of fun!

Fun Fact #1: The original name, American Riviera Orchard, was a nod to Meghan's love for California's beautiful coastline.

Fun Fact #2: Did you know that the profession of "Duchess of Sussex" requires more than just holding a title? It’s clear that Meghan is redefining her brand while keeping her royal roots close to her heart!

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Image courtesy of "CTV News"

Meghan unveils As Ever, her renamed lifestyle brand (CTV News)

Meghan, Duchess of Sussex has relaunched her lifestyle brand, naming it As Ever and unveiling a new website featuring what appears to be a rare photo of her ...

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Image courtesy of "Forbes"

Meghan Markle Renames Lifestyle Brand—Here's What We Know ... (Forbes)

Nearly a year after launching her lifestyle brand American Riviera Orchard, Meghan Markle said Tuesday she will now call her company “As Ever” in a relaunch ...

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Image courtesy of "BBC News"

Meghan puts a new label on her jams and lifestyle range (BBC News)

The Duchess of Sussex reveals "As Ever" will be the new name for her home and cooking range.

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Image courtesy of "Volvo Construction Equipment"

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Image courtesy of "ABC News"

Meghan Markle's daughter Lilibet featured alongside her in launch ... (ABC News)

Meghan Markle shared an update explaining the meaning of her As Ever brand.

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Image courtesy of "St. Albert Gazette"

Meghan, the Duchess of Sussex, unveils new lifestyles brand As Ever (St. Albert Gazette)

MONTECITO, Calif. (AP) — Au revoir, American Riviera Orchard. Meghan, the Duchess of Sussex, has rebranded her fledgling company to As Ever just weeks after ...

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Image courtesy of "Glamour"

Meghan Markle's As Ever Lifestyle Brand: Everything We Know (Glamour)

American Riviera Orchard, now renamed As Ever, started with jams, but its exact functions are still slightly confusing. Is Meghan Markle still making jams? Will ...

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Image courtesy of "WWD"

Meghan Markle Relaunches Lifestyle Brand 'American Riviera ... (WWD)

Meghan Markle Relaunches Lifestyle Brand 'American Riviera Orchard' to 'As Ever' With More Products, Explains New Name's Meaning ... The Duchess of Sussex's ...

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Image courtesy of "CityNews Toronto"

Meghan, the Duchess of Sussex, unveils new lifestyles brand As Ever (CityNews Toronto)

Last Updated February 18, 2025 4:46 pm. MONTECITO, Calif. (AP) — Au revoir, American Riviera Orchard. Meghan, the Duchess of Sussex, has rebranded ...

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Image courtesy of "Vogue.com"

Meghan Markle Rebrands American Riviera Orchard Into The Tig ... (Vogue.com)

Almost a year on from the launch of American Riviera Orchard, Meghan Markle has announced a pivot, sharing that the brand will henceforth be known as As ...

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Image courtesy of "CityNews Halifax"

Meghan, the Duchess of Sussex, unveils new lifestyles brand As Ever (CityNews Halifax)

Meghan teased American Riviera Orchard last year with jars of preserves. The new company has a fresh website she unveiled Monday with a rare photo of 3-year-old ...

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Image courtesy of "Today.com"

Meghan Markle's As Ever: What We Know About Lifestyle Brand (Today.com)

Meghan Markle announced she changed the name of her lifestyle brand. Here's why she changed it from American Riviera Orchard to As Ever.

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Image courtesy of "The New York Times"

Meghan Markle Renames Her Lifestyle Brand As Ever (The New York Times)

In an Instagram video posted ahead of her upcoming Netflix series, the Duchess of Sussex announced her brand's new name and its revamped focus.

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Rival As Ever Company Reacts to 'Concern' Over Meghan Markle's ... (Us Weekly)

New York clothing brand As Ever has spoken out after Meghan Markle gave her lifestyle brand the same name.

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Image courtesy of "Hindustan Times"

'We exist': NYC clothing label 'As Ever' expresses concerns after ... (Hindustan Times)

The company's founder, Mark Kolski, said he feels powerless to act in response to Meghan Markle's decision.

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Image courtesy of "The Independent"

NYC clothing label 'As Ever' speaks out after Meghan Markle shares ... (The Independent)

The Duchess of Sussex announced she was changing the name of her lifestyle brand on Tuesday.

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Image courtesy of "GB News"

Royal news: As Ever clothing brand issues statement after Meghan ... (GB News)

The Duchess of Sussex has faced immediate backlash over her rebranded lifestyle company 'As Ever', which shares its name with an existing clothing business.

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Image courtesy of "Page Six"

Meghan Markle's 'As Ever' rebrand hits another roadblock as NYC ... (Page Six)

Meghan Markle's "As Ever" rebrand was hit with another roadblock after a New York City clothing brand of the same name spoke out.

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