Super Bowl

When Eagles Soar, Ads Fall Short: Highlights from Super Bowl LIX!

The Eagles reclaim their glory with a win over the Chiefs while halftime antics and ad flops steal the show!

The much-anticipated Super Bowl LIX turned out to be a memorable affair for the Philadelphia Eagles, who decisively schooled the Kansas City Chiefs 40-22, denying them a historic third Super Bowl in a row. The Eagles showed off an impressive defense led by the likes of Cooper DeJean and Josh Sweat, who had a standout performance that included a thrilling pick-6. Fans were left cheering as the Eagles captured their second Super Bowl title, further cementing their legacy in football history.

While the on-field action was nothing short of electrifying, the commercials that usually steal the spotlight also had their share of moments—though not all of them were gold. According to a Forbes review, Dunkin, Instacart, and Intuit emerged as winners in the ad game, but overall, the creativity fell a bit flat compared to previous years. In an era where comedy and nostalgia reign supreme, many ads seemed to rely more on a quick laugh than delivering something truly memorable, sparking conversations among viewers about what exactly constitutes a successful Super Bowl ad in 2025.

In an interesting twist, pop sensation Taylor Swift found herself the focal point of attention, albeit not for the right reasons. As she cheered on her boyfriend, Chiefs’ tight end Travis Kelce, the audience cheered for the opposing Eagles, resulting in some unexpected booing aimed at Swift. While her presence added a dose of fabulous drama to the night, many wondered if the pop star was feeling out of place in a sea of Eagles fans celebrating their victory.

And as if the thrilling football game wasn’t enough to keep viewers glued to their screens, Kendrick Lamar’s halftime show didn’t come without controversy. A performer boldly displayed a protest flag during the performance, shining a light on issues in Sudan and Gaza. While the act drew a mixed response from the audience, it was a reminder of how sports and social issues often intertwine. Meanwhile, a representative from the Quebec company PixMob mentioned how they introduced innovative light-up wristbands during the show, enhancing the overall experience for fans. This tech-forward approach highlights how future Super Bowls will blend entertainment with interactive experiences.

In the end, Super Bowl LIX will be remembered for the Eagles' triumphant win and a mix of ad successes and shortcomings, but it also showcased the diverse nature of entertainment throughout the event. Interestingly, despite the lapse in impactful advertising, the representation in ads for women did see a noted increase, an encouraging sign for the future. Moreover, this was the third consecutive Super Bowl matchup between the Eagles and Chiefs, a rare event in NFL history that has captured fans’ hearts all over Canada!