Jaguar

2024 - 11 - 20

Jaguar Jumps into the Future: Revving Up with a New Logo and Electric Dreams!

Jaguar Rebrand Automotive history - Branding - Electric vehicles - Jaguar - Luxury cars - Sustainability - Jaguar Rebrand

Jaguar is ditching the past and roaring into an electric future with an eye-popping new logo and plans for luxury EVs! Buckle up!

Once a symbol of luxury and speed, Jaguar is revamping its image to kickstart an electrifying future. The iconic British automaker, often associated with a rich heritage, is making waves by unveiling a new logo and branding strategy as it reshapes its identity. With plans to launch three electric vehicles by 2026, Jaguar is positioning itself as not just a car manufacturer, but a leader in ultra-luxury electric cars. This bold move reflects a crucial shift from traditional combustion engines to cars that embody modern luxury and sustainability.

The newly revealed logo emphasizes the posh British pronunciation of Jaguar, aligning with their commitment to an exclusive electric future. Jaguar has shown great intention to move away from its past struggles and embrace a future where flamboyance meets eco-friendliness. The brand champions 'exuberant modernism,' a theme that spills into their shiny new branding, featuring vibrant colors, futuristic designs, and eye-catching promotional visuals. Essentially, they're not just changing a logo, they're creating an entire aesthetic that captures the essence of next-gen luxury.

But hold onto your steering wheels because the rebrand is not just about looks. The tagline “copy nothing” complements their fresh identity, signaling that Jaguar intends to carve its own path. It’s a statement leaving behind the traditional automotive narratives favoring originality in designs and concepts. The bold rebranding strategy indicates Jaguar's ambition to revive its status as a premium automotive brand while connecting with a wider audience looking for stylish, yet sustainable choices.

In a playful twist, Jaguar has managed to infuse a sense of fun into its rebranding efforts, showcasing a diverse cast of models in its promotional material - because who says luxury can't be a party? The future of Jaguar looks bright, and its gleaming logo across electric luxury vehicles promises a wild ride for car enthusiasts and eco-conscious drivers alike!

Did you know that Jaguar has been part of the British automotive landscape since 1935? It has a storied history with several iconic models, including the legendary E-Type. As the brand motors into an electric tomorrow, it remains to be seen whether it'll merge its storied heritage with fresh innovation. In a fun fact, Jaguar intends to release its first all-electric model in 2025, and by 2030, it plans to go all-electric, proving that in the world of luxury cars, it’s all about keeping your wheels spinning and your heart racing!

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Image courtesy of "BBC News"

Jaguar unveils new logo and branding ahead of electric-only future (BBC News)

The luxury car manufacturer will launch three new electric cars in 2026 as part of its rebrand.

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Image courtesy of "Driving"

Jaguar reset sees it focus on high-concept, low-volume cars (Driving)

The iconic British marque has struggled for decades, and, facing existential crisis, is rolling the dice on a big and bold vision.

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Image courtesy of "Car and Driver"

Jaguar Logo Changes Are First Step in the Luxury Brand's Rebirth (Car and Driver)

The British automaker is repositioning itself as an ultra-luxury EV brand, and the new direction is accompanied by a fresh set of badges for future Jaguars.

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Image courtesy of "Marketing Dive"

Jaguar revamps brand to embrace 'exuberant modernism' amid EV ... (Marketing Dive)

Elements include a new typeface and monogram, as well as brighter colors showcased in futuristic, norms-defying promotional images. Published Nov. 19, 2024.

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Image courtesy of "CNNMoney"

Jaguar is changing its iconic logo (CNNMoney)

Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric ...

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Image courtesy of "NBC News"

British carmaker Jaguar reveals glossy rebrand that features no cars ... (NBC News)

It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...

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Image courtesy of "The Verge"

Jaguar is now JaGUar (The Verge)

Jaguar is rebranding for its electric future with a new logo and “copy nothing” tagline ahead of its first new model in 2026.

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Image courtesy of "Creative Boom"

Jaguar reveals its reimagined brand, marking a new era (Creative Boom)

As the luxury British carmaker prepares to relaunch as an all-electric brand, its identity has undergone a dramatic transformation. We explore Jaguar'...

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Image courtesy of "Le Guide de l'auto"

Une nouvelle image pour Jaguar (Le Guide de l'auto)

Jaguar dévoilait il y a quelques jours un trio d'images de sa future berline sport, lourdement camouflée.

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Image courtesy of "Le Nouvelliste"

Jaguar prépare une concurrente à la Porsche Taycan pour 2026 (Le Nouvelliste)

Jaguar entre dans une nouvelle ère avec la révélation de son prochain modèle électrique, prévu pour un lancement en 2026.

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Jaguar réimagine sa marque avec une vision audacieuse de l'avenir ... (EcoloAuto)

Le prochain concept Design Vision sera présenté en avant-première à la Miami Art Week en décembre 2024. Jaguar a dévoilé une transformation radicale de l' ...

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Image courtesy of "KPLC"

Carmaker Jaguar changing iconic logo in brand overhaul (KPLC)

(CNN) - Luxury ...

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Image courtesy of "Fox Business"

Jaguar dubbed 'Bud Light 2.0' after releasing modernist rebranding ... (Fox Business)

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new logo and ethos on Tuesday.

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Image courtesy of "Business Standard"

Jaguar unveils new logo ahead of electric car launch, Musk takes a ... (Business Standard)

Jaguar, the iconic British luxury carmaker, has introduced a redesigned logo as it shifts focus to an all-electric vehicle lineup.

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Jaguar rebrand a complete comms car-crash (The Drum)

A brave new world or scorched Earth? What else could we be talking about other than Jaguar's contentious rebrand? Gordon Young explores.

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Image courtesy of "Euronews"

Jaguar leaps into historic rebrand as it keeps the focus on electric cars (Euronews)

Jaguar's big plans for the future include replacing its historic "growling cat" logo with a "leaping cat" one, as it attempts to bring modernism into its ...

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TWR ridiculise Jaguar avec la Supercat (Le Blog Auto)

L'intérêt réside surtout dans la fiche technique complète révélée par Fergus Walkinshaw, fils de Tom Walkinshaw et co-fondateur de TWR. La XJS subit une cure d' ...

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Image courtesy of "Cité Boomers"

Les changements apportés au logo de Jaguar sont la première ... (Cité Boomers)

En redéfinissant son identité visuelle, Jaguar se positionne comme un acteur majeur de l'industrie automobile de luxe. Les passionnés de la marque et les ...

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Image courtesy of "Yahoo Finance"

Radical Jaguar rebrand and new logo sparks ire online (Yahoo Finance)

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car.

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Image courtesy of "The Detroit News"

Radical Jaguar rebrand and new logo sparks ire online (The Detroit News)

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car.

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Image courtesy of "Forbes"

Jaguar Rebrand Sparks Confusion, Angers Anti-'Woke' Critics ... (Forbes)

The company unveiled a new logo and artsy aesthetic in a new advertisement that conspicuously lacks cars.

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Image courtesy of "Inc.com"

Why Jaguar's Rebranding Is a Great Leadership Example of What ... (Inc.com)

At a sleek press event at its U.K. headquarters last week, the world-famous car maker Jaguar launched a dramatic new vision for the luxury vehicle brand.

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Image courtesy of "Kelley Blue Book"

Jaguar Gets Ready to Start Over, and Start Weird - Kelley Blue Book (Kelley Blue Book)

A group of models in oddly shaped, solid-colored, blocky clothing struts out of a yellow elevator. The words “create exuberant” fill the screen.

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Image courtesy of "Le Figaro"

«Et sinon, vous faites encore des voitures ?» : Jaguar épinglée pour ... (Le Figaro)

Pour accompagner sa transition vers le tout-électrique, le célèbre constructeur britannique a dévoilé mardi une nouvelle image de marque exubérante et ...

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Image courtesy of "EcoloAuto"

Jaguar présente son « modernisme exubérant » avec le concept ... (EcoloAuto)

Jaguar a dévoilé une image aguiche de sa dernière philosophie créative, « Exuberant Modernism », qui inspirera le design de ses futurs véhicules. Cette ...

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Image courtesy of "Driving"

The TWR Supercat is a bonkers 650-hp Jaguar XJS restomod (Driving)

The British motorsports firm is being reborn as a boutique carmaker—and this first offering, limited to 88 examples, looks rather impressive.

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Image courtesy of "Forbes"

The TWR Supercat Is A Jaguar XJS Reborn In Carbon (Forbes)

The Supercat by British firm TWR is a restored and modified version of the Jaguar XJS, with a new V12 engine and carbon body.

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Image courtesy of "Torquecafe.com"

Forget electric, this should be the future of Jaguar (Torquecafe.com)

The TWR Supercat is a stunning recreation of a British classic. We give you all the details on this restomod special.

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Image courtesy of "Motor Authority"

Jaguar XJS-based TWR Supercat ready for production with 660-hp ... (Motor Authority)

Tom Walkinshaw Racing was a British motorsports and engineering company with successes in Formula 1 and the 24 Hours of Le Mans. It went under in 2002, ...

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