Jaguar

The British automaker is repositioning itself as an ultra-luxury EV brand, and the new direction is accompanied by a fresh set of badges for future Jaguars.

Elements include a new typeface and monogram, as well as brighter colors showcased in futuristic, norms-defying promotional images. Published Nov. 19, 2024.

Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric ...

It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...

Jaguar is rebranding for its electric future with a new logo and “copy nothing” tagline ahead of its first new model in 2026.

As the luxury British carmaker prepares to relaunch as an all-electric brand, its identity has undergone a dramatic transformation. We explore Jaguar'...

Jaguar dévoilait il y a quelques jours un trio d'images de sa future berline sport, lourdement camouflée.

Jaguar entre dans une nouvelle ère avec la révélation de son prochain modèle électrique, prévu pour un lancement en 2026.

Le prochain concept Design Vision sera présenté en avant-première à la Miami Art Week en décembre 2024. Jaguar a dévoilé une transformation radicale de l' ...

(CNN) - Luxury ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new logo and ethos on Tuesday.

Jaguar, the iconic British luxury carmaker, has introduced a redesigned logo as it shifts focus to an all-electric vehicle lineup.

A brave new world or scorched Earth? What else could we be talking about other than Jaguar's contentious rebrand? Gordon Young explores.

Jaguar's big plans for the future include replacing its historic "growling cat" logo with a "leaping cat" one, as it attempts to bring modernism into its ...

L'intérêt réside surtout dans la fiche technique complète révélée par Fergus Walkinshaw, fils de Tom Walkinshaw et co-fondateur de TWR. La XJS subit une cure d' ...

En redéfinissant son identité visuelle, Jaguar se positionne comme un acteur majeur de l'industrie automobile de luxe. Les passionnés de la marque et les ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car.

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car.

The company unveiled a new logo and artsy aesthetic in a new advertisement that conspicuously lacks cars.

At a sleek press event at its U.K. headquarters last week, the world-famous car maker Jaguar launched a dramatic new vision for the luxury vehicle brand.

A group of models in oddly shaped, solid-colored, blocky clothing struts out of a yellow elevator. The words “create exuberant” fill the screen.

Pour accompagner sa transition vers le tout-électrique, le célèbre constructeur britannique a dévoilé mardi une nouvelle image de marque exubérante et ...

Jaguar a dévoilé une image aguiche de sa dernière philosophie créative, « Exuberant Modernism », qui inspirera le design de ses futurs véhicules. Cette ...

The British motorsports firm is being reborn as a boutique carmaker—and this first offering, limited to 88 examples, looks rather impressive.

The Supercat by British firm TWR is a restored and modified version of the Jaguar XJS, with a new V12 engine and carbon body.

The TWR Supercat is a stunning recreation of a British classic. We give you all the details on this restomod special.

Tom Walkinshaw Racing was a British motorsports and engineering company with successes in Formula 1 and the 24 Hours of Le Mans. It went under in 2002, ...

British luxury automaker's advertising campaign features models of varying ages, genders and races – but no cars.

A lifelong Jaguar customer said the company was headed in a troubling direction with its push to go all-electric and its latest rebrand.

A video for a rebrand of British luxury car brand Jaguar is being mocked online for showing models in brightly colored outfits.

British car brand Jaguar has unveiled its updated logo as part of a rebrand to mark the company's move to electric-only cars.

(CNN) - Luxury ...

"The luxury car brand has conveyed an innate sense of style and class through its century-long existence," said Alexander Larman in The Spectator. Now, ...