Paris Masters

Swinging in Style: Lacoste Serves Up Fresh Gear for the Paris Masters!

Check out the chic new tennis outfits from Lacoste for this year's Rolex Paris Masters – even Medvedev can't resist! 🎾

As the leaves turn and autumn settles in, the excitement surrounding the 2024 Rolex Paris Masters ramps up, and Lacoste has just upped the ante with a stunning unveil of their latest tennis kits. Renowned for their iconic crocodile logo and fusion of elegance with sport, Lacoste has enlisted stellar endorsements from top athletes including Daniil Medvedev, Arthur Fils, and Grigor Dimitrov. Each player showcased the fresh collection during a lively promotional event, proving that style can indeed go hand-in-hand with high-stakes tennis competition.

This year’s collection is as vibrant as the tournament atmosphere itself, featuring a range of colors and designs that capture the essence of Paris—a city synonymous with artistry and innovation. Whether you're watching from the stands or rocking your own racket on the court, these kits promise to bring out the tennis star in you. From breathable fabrics designed for peak performance to the chic aesthetics that Lacoste is known for, these outfits will have everyone looking closely—and not just for the serves.

Not to be outshined, the athletes themselves inputted their personal flair into the designs, showcasing what it means to play in style. Medvedev is as much a fashionista as he is a formidable opponent on the court, while Fils and Dimitrov, with their striking individuality, ensured the collection resonates with young and dynamic players of all levels. It’s a partnership that highlights not only Lacoste’s commitment to the sport but also its pulse on contemporary trends in athletic wear.

As the Rolex Paris Masters approaches, fans are already buzzing about how these kits will look in action. Imagine the breathtaking sight of players gliding across the court in Lacoste’s 2024 designs, reminiscent of a fashion runway mixed with nail-biting tennis rallies. It’s official—style has officially joined the game!

But wait, there's more! Did you know that the Rolex Paris Masters is the only indoor ATP Masters 1000 event? On top of that, Lacoste has been crafting tennis apparel since its founding in 1933 by tennis champion René Lacoste, making them a staple on and off the courts. Next time you watch the matches, keep your eyes peeled not only for the amazing tennis but also for those snazzy Lacoste kits that are here to serve looks and spikes alike!