Discover the hidden secrets behind the Costco gold bar craze!
Costco is causing a frenzy with its gold bar sales, potentially reaching up to $200 million each month, as reported by Wells Fargo. Customers are rushing to grab hold of these precious metal bars, despite analysts suggesting Costco may not be making hefty profits from the sales. Amid inflation and economic uncertainty, consumers are drawn to the allure of gold, making it a hot commodity among shoppers nationwide.
Costco's strategic move to sell gold bars is raising eyebrows. Alongside the usual bulk buys like hot dogs and mayonnaise, the inclusion of gold bars in their inventory has sparked curiosity and excitement among customers. Despite the low-profit margin on these sales, Costco is making a significant impact in the gold market, selling as much as $200 million worth of gold bars and silver coins monthly.
The Costco gold rush remains a mystery. With the lure of affordable gold bars, customers are snatching them up quickly, causing the products to sell out fast. The combination of Costco's reputation for value and the appeal of investing in gold during uncertain times has created a perfect storm for the gold rush craze at the wholesale giant.
In the midst of gold fever, Costco stands out as an unexpected player in the precious metals market. While the profit margins may be slim, the impact of their gold bar sales is undeniable. As shoppers continue to flock to Costco for their gold fix, the question remains: will this trend continue, or is it just a passing glittery craze in the world of wholesale shopping?
Costco may be selling up to $200 million worth of the bars each month, according to a Wells Fargo analysis. The bars sell out quickly, and customers are ...
Consumers across the country are grabbing hold of gold amid inflation and economic uncertainty. The precious metal is tempting more and more shoppers, turning ...
Given its pricing and shipping costs, analysts with Wells Fargo wrote that it's likely a "very low-profit business at best."
Costco's gold bar sales are generating between $100 million to $200 million a month, per a Wells Fargo equity research note out this week.
Alongside its $1.50 hot dog and soda combo, gallon tubs of mayonnaise and value packs of socks, Costco, the warehouse retailer, has been selling gold bars ...
Wells Fargo's Edward Kelly wrote that the low prices of the gold bars and silver coins meant they probably brought in "minimal profit" for Costco.
Costco has been selling up to US$200 million worth of gold bars and silver coins each month, according to a Wells Fargo analysis.
When Costco first started selling gold in October 2023, CFO Richard Galanti said that bars being sold online were โtypically gone within a few hoursโ
The wholesale ...
Buying gold becomes more common in times of economic turmoil. With improved economic outlook in the U.S., investors have said they were puzzled about the ...
Alongside its $1.50 hot dog and soda combo, gallon tubs of mayonnaise and value packs of socks, Costco, the warehouse retailer, has been selling gold bars ...
Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Gold is a hot commodity lately.
"When economic anxiety or instability is high, the people who typically profit from precious metals are the sellers." Robert Nickelsberg / Getty. There's a ...