Laufey

Icelandic Artist Laufey Shines Bright with Grammy Win and Hilton Ad Campaign

From winning a Grammy to partnering with Hilton, Laufey is making waves in the music and marketing world!

Icelandic musician Laufey has recently achieved two significant feats that have catapulted her into the spotlight. First, she took home the prestigious 2024 Grammy Award for Best Traditional Pop Vocal Album for her captivating album 'Bewitched.' The young artist's unique blend of contemporary music and classical jazz has resonated with audiences worldwide, solidifying her as a rising star in the music industry.

In addition to her Grammy success, Laufey has also collaborated with Hilton in a marketing campaign during the Grammy Awards, showcasing her talent to a broader audience. As part of Hilton's 'It Matters Where You Stay' campaign, Laufey's presence in the ad highlights the hotel chain's dedication to appealing to music enthusiasts and creating memorable experiences for guests.

Laufey's Grammy win not only marks a personal triumph but also a significant moment for Icelandic music. Her victory over iconic artists like Bruce Springsteen and Rickie Lee Jones underscores her exceptional talent and sets the stage for a promising musical career filled with creativity and innovation.

Furthermore, Laufey's ability to bridge the gap between different music genres, from traditional pop to jazz, positions her as a versatile and dynamic artist with a bright future ahead. With her growing popularity and industry recognition, Laufey is set to continue captivating audiences with her soulful music and unique style, paving the way for a new era of musical brilliance and artistic expression.