T-Mobile US Inc said it would buy Ka'ena Corp, the owner of Ryan Reynolds-backed budget service provider Mint Mobile, for up to US$1.35 billion.
Mint is known for its marketing tactics that often feature part-owner Reynolds. The purchase will add slightly to T-Mobile’s core adjusted earnings, but is not expected to affect its outlook for the year. The deal will allow T-Mobile to tap a larger share of the pay-as-you-go customer base, whose numbers are expected to swell as credit-challenged people shy away from hefty monthly bills.
T-Mobile announced Wednesday it acquired Mint Mobile, a budget wireless provider backed by actor Ryan Reynolds, in a deal worth up to $1.35 billion.
Diageo [said](https://www.diageo.com/en/news-and-media/press-releases/2020/diageo-to-acquire-aviation-gin-and-davos-brands) Reynolds and co-owner Davos Brands would keep “an ongoing ownership interest” in the company. [had](https://www.cnbc.com/2020/08/17/diageo-to-buy-ryan-reynolds-backed-aviation-gin-for-610-million.html) an “unspecified minority stake,”—for $335 million upfront, and an additional $275 million, depending on the company’s performance through the next 10 years. That year, his wife Blake Lively launched her drink line Betty Buzz [in partnership](https://www.forbes.com/sites/jeffconway/2022/05/17/blake-lively-talks-betty-buzz-and-dominating-the-mixer-drink-industry/?sh=79357b94518b) with Maximum Effort. [Ryan Reynolds-Backed Mint Is Bought by T-Mobile for $1.35 Billion](https://www.bloomberg.com/news/articles/2023-03-15/t-mobile-buys-mint-mobile-for-1-35-billion-keeping-ryan-reynolds-spokesman?srnd=premium&sref=h6OFVeND#xj4y7vzkg) (Bloomberg) The Deadpool star owns roughly 25% of Mint Mobile, That’s roughly how much Reynolds earned from the sale.
T-Mobile plans to pay up to $1.35 billion in cash and stock to acquire Mint Mobile. The deal is expected to close later this year.
[for a three-month trial period](https://www.mintmobile.com/product/03-month-small-sim-card-plan/) currently starts at $15 per month for unlimited talk and text and up to 4 GB of data per month. "Over the long-term, we’ll also benefit from applying the marketing formula Mint has become famous for across more parts of T-Mobile,” Sievert said. Since Mint relies on T-Mobile’s network, phones that are compatible with the carrier work best. T-Mobile plans to pay up to $1.35 billion in cash and stock and close the deal later this year, with the final price dependent on Ka’ena’s performance. Reynolds will also remain and “continue on in his creative role on behalf of Mint.” consumers, according to a statement from T-Mobile. hype](https://www.usatoday.com/story/tech/columnists/2023/01/31/5-g-internet-verizon-att-tmobile/11149918002/) [is really good – but read the fine print](https://www.usatoday.com/story/tech/talkingtech/2019/02/05/mint-mobiles-20-wireless-plan-great-deal-heres-how-compares/2778722002/) [Bailey Schulz](https://www.usatoday.com/staff/5190697001/bailey-schulz/) on Twitter [@bailey_schulz](https://twitter.com/bailey_schulz?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) and subscribe to our [free Daily Money newsletter here](https://profile.usatoday.com/newsletters/the-daily-money/) for personal finance tips and business news every Monday through Friday. [including Mint Mobile](https://www.usatoday.com/story/tech/talkingtech/2019/02/05/mint-mobiles-20-wireless-plan-great-deal-heres-how-compares/2778722002/), the wireless service Ultra Mobile and wholesaler Plum. [To use Mint,](https://www.mintmobile.com/why-mint-mobile/) customers order a [SIM card](https://www.mintmobile.com/help/how-to-activate-and-keep-phone-number/#:~:text=Download%20the%20Mint%20Mobile%20app,SIM%20card%20and%20tap%20%E2%80%9CContinue%E2%80%9D), install the card on a phone and activate it with a smartphone app or Mint's website. [is set to purchase prepaid wireless brand](https://www.t-mobile.com/news/business/t-mobile-to-acquire-mint-and-ultra-mobile) Mint Mobile but says the brand’s low monthly rate – as well as its marketing from part-owner and actor Ryan Reynolds – are here to stay.
Mint Mobile, the wireless phone company that features actor and producer Ryan Reynolds in its commercials, has been acquired by T-Mobile in a deal that ...
“We are so happy T-Mobile beat out an aggressive last-minute bid from my mom Tammy Reynolds as we believe the excellence of their 5G network will provide a better strategic fit than my mom’s slightly above-average mahjong skills. T-Mobile is set to pay 39% cash and 61% stock for the deal, according to the company. “Mint Mobile is the best deal in wireless and today’s news only enhances our ability to deliver for our customers,” Reynolds, who is a minority owner in the company, said in a statement Wednesday.
Under the terms of the deal, Reynolds will continue to work in his creative role for Mint. The actor has long appeared in commercials for the wireless brand, ...
“Mint Mobile is the best deal in wireless and today’s news only enhances our ability to deliver for our customers,” Reynolds said in a statement Wednesday. “Over the long-term, we’ll also benefit from applying the marketing formula Mint has become famous for across more parts of T-Mobile,” he said. I am so proud of the entire Mint team and so excited for what’s to come.” T-Mobile will pay the deal in 39 percent cash and 61 percent stock. All three companies were owned by Ka’ena Corp, and founders David Glickman and Rizwan Kassim will run the company as its own business unit. [sold his Aviation Gin](https://www.hollywoodreporter.com/news/general-news/diageo-buys-ryan-reynolds-gin-brand-in-600m-deal-4046974/) brand to Diageo in a deal worth $600 million. In a statement, T-Mobile CEO Mike Sievert said that he hopes to bring that formula to the larger company. Under the terms of the deal, Reynolds will continue to work in his creative role for Mint. The actor has long appeared in commercials for the wireless brand, featuring his distinctive sense of humor. [T-Mobile](https://www.hollywoodreporter.com/t/t-mobile/) in a deal that could value the startup firm at $1.35 billion (the actual payout will depend on the performance of the brands before and after the deal closes). It is not immediately clear how much Reynolds will personally see from the deal, though he is said to own between 20-25 percent of Mint Mobile, implying a low nine-figure payday. Mint Mobile, the wireless firm that counts Reynolds as a minority owner, has been acquired by wireless giant
It's a beautiful morning in Vancouver, and for one Vancouverite in particular, this is especially true. Actor and business owner Ryan Reynolds will ...
“Mint Mobile is the best deal in wireless and today’s news only enhances our ability to deliver for our customers. So while it’s unclear how exactly the brands will evolve under T-Mobile – one thing is clear. Actor and business owner Ryan Reynolds will officially sell one of his most successful ventures to date, Mint Mobile, in a new deal worth over $1 billion.
Ryan Reynolds is about to have a nice payday. T-Mobile announced Wednesday that it's buying budget wireless provider Mint Mobile in a larger deal for up to ...
“Celebrities generally invest in high-end products like skincare brands or delicious gin companies,” he said. The acquisition of Mint Mobile’s parent Ka’ena Corporation will also include Ultra Mobile, an international calling service, and wireless wholesaler Plum. The brand’s two founders will also stay on to manage what “will generally operate as a separate business unit,” according to the release. In his 2019 statement, Reynolds said he was “excited to champion a more practical approach to the most essential technology.” [ownership stake](https://www.cnn.com/2019/11/25/business/ryan-reynolds-mint-mobile-trnd/index.html) in Mint Mobile in 2019, will stay on in his “creative role on behalf of Mint,” where he serves as a spokesperson, according to a press release announcing the deal. When Reynolds bought a stake in Mint, he called the decision “a bit unconventional” in a statement at the time.
T-Mobile CEO Mike Sievert said the telecom giant would use its size and resources to "supercharge" Mint, which is best known for ads starring the actor who ...
The cash-and-stock deal, which includes two other brands, is worth $1.35 billion. Reynolds will continue on in his creative role for Mint, and Mint founders David Glickman and Rizwan Kassim will continue to operate the brands as a mostly separate business unit, T-Mobile said. Under the terms of the deal, T-Mobile will buy Ka'ena Corp., the parent company for Mint Mobile, a wireless service specializing in international calls named Ultra Mobile and wireless wholesaler Plum.
The actor will continue on in his creative role on behalf of Mint, according to T-Mobile.
The high-end gin company generated buzz after mocking a widely panned Peloton ad in 2019. The jokes continued in the T-Mobile press release. The "Deadpool" star appeared in