Ja Morant

Powerade is relaunching its brand, and Memphis Grizzlies star Ja Morant will play a large role in the new look for the sports drink.

We are excited for what lies ahead and there’s no doubtthe brand will be a force to be reckoned and a relentless competitor as exemplified by Ja every timehe hydrates and hits the hardwood." Powerade was created in 1988 and is the No. “I see a lot of myself in a brand like Powerade,” Ja Morant said in a statement. 1 in sports hydration. Morant's campaign is expected to be the largest in Powerade history. In that time, he's been featured in commercials and community projects.

The Memphis Grizzlies point guard is the focus of a major brand overhaul for Coca-Cola's sports drink.

After spending years in the shadows of rival Gatorade, Powerade announced today a new 360-degree marketing campaign featuring NBA star Ja Morant that directly ...

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Ja Morant is accused of being a part of a group that attacked security guard and bringing a gun out of his house during an altercation with a teenager.

2-overall pick in the 2019 NBA Draft and a two-time All-Star, who has been at the center of on- and off-the-court issues recently. 2 seed in the Western Conference at 37-23, though they’ve struggled in recent weeks, losing eight of nine at one point. Morant told police the teen was the aggressor in the incident, throwing a ball at his head and stepping toward him, and that he had acted in self-defense. Morant and a friend hit the teen hard enough to send him to the ground and left him with a “large knot” on the side of his head, according to deputies who observed the injuries. The head of security at a Memphis mall told police Morant “threatened” him during a parking lot altercation during the summer, according to records obtained by In separate incidents reported to police last summer, the Grizzlies star allegedly quarreled with a security guard in a mall parking lot and displayed a gun to a teen he had punched in the head during a dispute at his home.

The Grizzlies star was also accused of threatening a Memphis mall's head of security.

Memphis Grizzlies point guard was involved in several violent incidents last summer, according to police reports.

Morant then went into his house and returned carrying a firearm tucked in his pants, the teenager told authorities. Morant allegedly muttered “let me find out what time he gets off” as he was leaving, according to the police report. The 23-year-old point guard was allegedly involved in an altercation with the head of security of a Memphis mall last summer, according to a police report obtained by

Memphis Grizzlies star Ja Morant has been accused of punching and flashing a gun at a 17-year-old and threatening a mall security guard. In police records…

A two-time All-Star, Morant is in his fourth season with the Grizzlies. Court documents showed the 17-year-old said he "accidentally" hit Morant in the face with a ball, leading to Morant asking a bystander "Should I do it to him?" It was unclear if the laser was attached to a gun. Deputies also wrote in the report that "they observed the boy's injuries," per Hensley-Clancy. before using "a closed fist" to knock him to the ground. 3 the teenager filed a lawsuit against Morant in September.

Ja Morant is being accused of flashing a gun at a teenage boy during an alleged pickup basketball fight in July.

As for the altercation, Morant told detectives he did, in fact, hit the teen ... [Washington Post](https://www.washingtonpost.com/sports/2023/03/01/ja-morant-punch-teen-laser/) reported Wednesday that not only did the teen accuse Morant of punching him at least 12 times, resulting in a "large knot" on his head ... As we previously reported, Morant filed a police report of his own a few weeks later ... When Morant was questioned about the incident, police mentioned the boy's claims of exposing a weapon, but did not explicitly ask if he had a gun. and the All-Star guard retaliated by hitting him with a closed fist and knocking him to the ground. with the young hooper claiming the Memphis Grizzlies superstar flashed a gun at him during the altercation.

No arrests were made in either incident, though the teen's family has filed a lawsuit.

Morant and his family believed that the boy would return and shoot them, per the police report. Morant told police, "The ball was the first swing to me." The boy told police that Morant went back inside his house and returned with a gun in his waistband. During that incident, Morant told police he acted in self-defense as he said the boy threw a basketball which hit him in the head. Four days after that incident at the mall, Morant was then accused of punching a 17-year-old boy during a pickup basketball game at his home in Memphis. In the report, the security guard said Morant made threatening remarks while a person with the Grizzlies guard shoved the director.

Last summer, Morant allegedly threatened the head of security at a Memphis mall during an altercation, and a member of his group shoved the director in the head ...

“…Again, after this was fully investigated by law enforcement, they came to the decision not to charge Ja with any crime.” [according to The Post](https://www.washingtonpost.com/sports/2023/03/01/ja-morant-punch-teen-laser/). Morant told police he acted in self-defence,

More details have emerged regarding Ja Morant's alleged assault of a minor during a pickup basketball game at the Grizzlies star's home.

"Again, after this was fully investigated by law enforcement, they came to the decision not to charge Ja with any crime." Morant claimed that he acted in self-defense, according to transcripts of Morant's interview with police obtained by The Washington Post. He was left with a "large knot" on the side of his head, per a police report. The friend responded, "Yeah, do it." "I got, started getting hit, punched in my head, everything else." Last summer, Morant hosted a pickup basketball game at his home.

The Memphis star is accused of punching a teenage boy during a pickup basketball game at Morant's house last summer.

Memphis Grizzles superstar Ja Morant was accused of punching a teen and threatening a mall security guard in two separate incidents last summer, ...

Head to our [sports betting section](https://nationalpost.com/category/sports/sports-betting) for news and odds. Morant said, “Let me find out what time he gets off,” per the Post, citing the police report. She called Morant, who then showed up with as many as nine friends. Morant filed his own police report weeks later, per the Post. The punches left a “large knot” that was visible to officers. Article content

Ja Morant, l'une des plus grandes sensations de la NBA, est dans l'eau chaude.

Il a aussi porté plainte à son tour à l’endroit de la présumée victime, alléguant qu’elle avait menacé sa famille. Le quotidien «The Washington Post» a rapporté mercredi que la présumée victime reprochait à la vedette des Grizzlies de Memphis de lui avoir asséné plusieurs coups de poing au visage. • À lire aussi:

Mall security told Memphis police he felt threatened by Grizzlies star Ja Morant in July 2022, four days before a Morant was accused of punching teen.

Any of the dozens of witnesses will confirm Ja acted in self-defense and that he did not have a firearm." Morant's agent, Jim Tanner, said in a statement provided to The Commercial Appeal that the Washington Post's story did not state that dozens of people at Morant's home on July 26 say that he acted in self-defense. "[The teen] threw the ball at [Morant], intentionally hitting him in the face, and began to approach [Morant] as if he wanted to fight," Morant's statement to police said. "Officer Edwards positioned his body in between the two individuals to prevent a physical altercation. Ja Morant, although named in the report, was not named as a suspect. According to the report, someone's mother was in a dispute with an employee inside The Finish Line shoe store.

La question se pose légitimement. Il y a plusieurs semaines, déjà, la star des Grizzlies s'était fait remarquer quand un membre de son entourage avait pointé un ...

Il convient de rester prudents tant que la procédure suit son cours, mais Ja Morant vient de cumuler trois graves accusations, dont deux impliquant une arme, en l’espace d’un mois à peine. Un membre du groupe de Morant l’a poussé à la tête. Déjà épinglé pour son comportement et celui de son entourage il y a quelques semaines, Ja Morant est de nouveau ciblé par des révélations accablantes.

NBA - Le meneur des Grizzlies a été impliqué dans deux embrouilles l'été dernier à Memphis. Certes, il n'a pas été inculpé, mais ça commence à faire ...

1.0 1.1 0.9 MEM Ja Morant avait d’ailleurs lui aussi déposé plainte contre l’adolescent pour des menaces contre sa famille. Cela inclut l’enquête de la NBA le mois dernier, dans laquelle aucune preuve n’a été trouvée. Personne n’a toutefois été arrêté dans cette deuxième affaire. Appelé, le meneur est arrivé sur place avec neuf amis à lui, refusant de partir, malgré les demandes répétées du chef de la sécurité du centre commercial. Cette fois, c’est sa mère qui a d’abord eu un problème avec un employé d’un magasin Finish Line. Après le dépôt d’une plainte, Ja Morant a admis aux policiers avoir frappé en premier, assurant tout de même avoir été menacé par l’adolescent, qui lui aurait lancé le ballon de basket au visage et se serait rapproché de lui l’air menaçant. [Le Washington Post explique ainsi](https://www.washingtonpost.com/sports/2023/03/01/ja-morant-punch-teen-laser/) que le All-Star a été impliqué dans deux faits divers, l’été dernier. [Alors que son entourage a déjà beaucoup fait parler](https://www.basketusa.com/news/683221/des-proches-de-ja-morant-ont-ils-menace-les-pacers-avec-une-arme-a-feu/), l’attitude du meneur des Grizzlies hors des parquets se retrouve sous le feu des projecteurs.

The alleged incident reportedly came four days after another incident in which Morant allegedly threatened the head of security at a Memphis mall. Both ...

“POWERADE is a dynamic brand with a deep history, but it was time to evolve our game” said Matt Dzamba, Chief Marketing Officer of BODYARMOR Sports Nutrition. “ ...

The brand re-launched in 2023 with a new visual identity, brand purpose and breakthrough formula that includes 50% more electrolytes. Leading the world of sports and active hydration with game-changing innovation, BODYARMOR Sports Nutrition (BASN) is on a quest to become #1 in Sports Hydration. BODYARMOR has been disrupting the world of Sports Hydration since 2011, offering a premium sports drink packed with electrolytes, coconut water and antioxidants that provides superior hydration. “POWERADE is a dynamic brand with a deep history, but it was time to evolve our game” said Matt Dzamba, Chief Marketing Officer of BODYARMOR Sports Nutrition. For Morant, that meant transforming from an unranked high school basketball recruit to one of the most dynamic and brightest stars in the league. As the face of newly rebranded POWERADE, Morant stars in the brand’s latest national marketing campaign and television spot, “What 50% More Means.”

(Bloomberg) -- Powerade has signed a multiyear endorsement deal with NBA star Ja Morant to be its new face as the sports-drink label undergoes a ...

The goal of the combination of Bodyarmor and Powerade is to become the No. Last year, Morant and the Grizzlies agreed to a five-year, $193 million contract extension. With Morant as its new pitchman, Powerade is spending more than $10 million on national TV commercials, digital ads and radio spots in the coming year. Powerade’s makeover also includes a new formula and new packaging that’s now being rolled out to stores. Coca-Cola bought full control of Bodyarmor for $5.6 billion in 2021 to fight for more market share in the sports-drink sector. As part of arrangement, Morant will appear in television commercials, billboards, store displays and events for Powerade’s relaunch, set to debut this month ahead of the NCAA’s March Madness basketball tournament.

NBA star Ja Morant has been accused of both beating up a teenager and threatening a mall security guard during incidents that occurred in July 2022.

Witnesses, however, told police that the teenager “squared up” to fight Morant after the ball-throwing incident, and didn’t mention the gun. Both incidents in the Washington Post report came months before The Athletic reported that members of Morant’s entourage had a heated exchange with players on the Indiana Pacers during and following a game against the Memphis Grizzlies. That altercation was in the lawsuit filed against Morant; what was left out of the lawsuit — but mentioned in the police interviews — is the claim that Morant went back into his house and then “came out with a gun.” While Morant didn’t pull the gun on the teen, he had his hand on the firearm, the teenager told police. Morant and his friend then allegedly pummeled the teenager with over a dozen punches. According to the Washington Post, the police report states that “as the group was leaving the premises… When Morant and his group arrived, they were interceded by mall security guards, who in turn had a “verbal confrontation” that turned physical with Morant’s group.

Memphis Grizzlies star Ja Morant has played like a superstar and now he's being judged like one nationally.

He is still very much in the nascent stages of this rise to superstardom, when opinions are still being formed. As a high school recruit, he was overlooked, not dissected. It’s certainly not the worst strategy after those “fine in the West” comments blew up on him. He hasn’t actually done anything wrong lately, particularly if you consider the Pacers’ incident to largely be the result of the behavior of those around him. He may have already reassured Nike, Powerade and the growing number of brands he endorses. He got in a fight at a pickup basketball game and beat up a 17-year-old in July. This may be remembered as nothing more than a blip in Morant's otherwise splendid career. None of the incidents, taken individually, amount to more than immaturity. All of it seems avoidable and dumb, in retrospect. This is, therefore, the crossroads facing the Memphis Grizzlies and their fans as well, because so much of the future hinges on Morant. [The Memphis Grizzlies are dominating opponents in the third quarter. The jury is very much still out on whether the image he’s trying to cultivate corporately will hold up under the scrutiny.

Little Black Book, Campaign from Ogilvy New York and DAVID New York unveils Ja at the brands first athlete partnership in over five years.

The launch of this campaign comes directly on the heels of the brand announcing an all-new formula, as well as new-look packaging earlier this year. For Morant, that meant transforming from an unranked high school basketball recruit to one of the most dynamic and brightest stars in the league. As the face of newly rebranded POWERADE, Morant stars in the brand’s latest national marketing campaign and television spot, 'What 50% More Means.'

One video by Buttcrack Sports, which has been viewed over 1.6m times, shows NBA commissioner Adam Silver saying that he has “decided to suspend Ja Morant from ...

These claims that Ja Morant has been suspended indefinitely by the NBA are false. One [video](https://twitter.com/ButtCrackSports/status/1631060217105379334) by Buttcrack Sports, which has been viewed over 1.6m times, shows NBA commissioner Adam Silver saying that he has “decided to suspend Ja Morant from the NBA indefinitely.” The origins of these claims come from well-known satirical social media accounts that post misinformation and parody content. He scored 20 points as Memphis cruised past Houston 113-99. However, Silver has made no such announcement. [NBA](/en-gb/topic/nba/) and his popularity has grown rapidly in recent years.

The basketball star shared cryptic posts on Instagram after accusations were made that he punched a teen and threatened a mall security guard in 2022.

It appeared that Silver said he had "decided to suspend Ja Morant from the NBA indefinitely." It was unclear if this was a reference to The Washington Post report. It was claimed that Morant then went into his home and returned with what appeared to be a firearm tucked into his pants. According to the report, the star repeatedly hit the teen and left him with a "large knot" on the side of his head. It was claimed that Morant had an altercation with a guard at the Wolfchase Galleria mall in northeast Memphis in July 2022. The guard filed a report with police because he felt threatened.

But take a closer look, and the Memphis Grizzlies' star has been accused of being involved in other violent squabbles over the past year. They include punching ...

He used to be the teenager fighting over nonsense with his peers, and it was merely boys being boys, with his father still enough of an authority to de-escalate. If he keeps this up, his reputation will be more troubling and controversial than how he is known now: as a delightful late bloomer from Murray State University who dances the Griddy and embraces all challenges with trash-talking determination. As young athletes become richer and more coddled, the NBA can be a difficult place to mature because the culture of accountability diminishes with each generation. Or it compels them to bring all their old baggage into their new lives, creating the oddest alternate universe in which everything is the same, except coated in opulence, entitlement and a false sense of invincibility. He came out of nowhere, from the winding roads of Dalzell, S.C., to stardom. Morant is a 23-year-old superstar experiencing the first bad look of his career. Morant is no longer the unknown South Carolina kid desperate to grow taller and defy expectations. But even if that made it easier to open his closet, Morant is responsible for the skeletons inside. He has plenty to lose now, and while the competitor in him is focused on stopping those who might take it from him, he needs to realize that he could steal it from himself if he doesn’t grow up. But take a closer look, and the Memphis Grizzlies’ star has been accused of being involved in other violent squabbles over the past year. A league investigation didn’t lead anywhere, and you figured the altercation would go down as one of a handful of NBA urban legends with little significance beyond perpetuating the sport’s reputation for drama. That incident began with an argument on the court and ended with postgame allegations of someone in Morant’s SUV pointing a red laser thought to be from a gun at members of the Pacers organization.

The above line, which is the first bar from rapper YoungBoy Never Broke Again's single "Fresh Prince of Utah," has become the victory cry for Ja Morant and the ...

Similar to most TikTok trends, there isn't exactly a rhyme or reason as to why this sound has taken off in recent days. Regardless of whether it's a good Griddy or not. The original post from Feb. MORE: Between the team's Thanks to Memphis' winning ways and Morant's popularity, the line is now the source of a new trend on TikTok.

The Memphis Grizzlies' superstar needs to chill before something really bad happens.

[got into a screaming match](https://deadspin.com/shannon-sharpe-dillon-brooks-fight-nba-lakers-grizzlies-1850014708) in the middle of a Lakers game. [an alleged incident at a mall](https://sports.yahoo.com/ja-morant-reportedly-accused-of-repeatedly-punching-teenage-boy-in-head-threatening-him-with-gun-last-summer-194652437.html) where Ja and a bunch of his friends showed up at a shoe store after his mom got into a dispute with one of the clerks. Yet it was even more baffling that one of Morant’s friends saw that, and replicated it a few days later, getting himself [banned from the arena](https://nba.nbcsports.com/2023/02/06/morant-says-friend-banned-from-arena-over-laser-pointer-incident-dispute-with-pacers/) in the process. [Security was called, and Ja allegedly threatened one of the guards.](https://www.commercialappeal.com/story/news/2023/03/01/ja-morant-threatens-mall-director-memphis-grizzlies/69959921007/) No arrests were made. Let’s leave it on the floor though. I love that Ja is aggressive whenever he steps on a basketball court. That said, those are all physical specimens who can take a charge or get form tackled and get back up. Morant’s agent refuted the Post’s findings, and at the time Ja filed a report that his family was threatened. “Any and every allegation involving a firearm has been fully investigated and could not be corroborated. The NBA looked into it and found nothing happened. Now that feeling of impending doom has started creeping in with Morant off the court. It’s a lot like how Jedis are able to pod race but regular human beings would die within 10 seconds of the green light.