Dave Grohl

PRNewswire/ -- Crown Royal, the official whisky sponsor of the National Football League (NFL), released its first-ever Super Bowl spot with a sixty-second ...

Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. The care packages and supplies provided by Packages From Home are tokens of love and gratitude to these heroes for their many sacrifices in service of our freedoms as Americans. Their goal is to empower veterans with tools they can use for the rest of their lives and enable them to see their own capacity for success in an arena outside the battlefield. If winning Chain of Gratitude is comprised of 20 or fewer players (in addition to player starting Chain), all will win Crown Royal sneakers subject to verification; but if Chain is comprised of over 20 players (in addition to player starting Chain), only 20 prizes of Crown Royal sneakers will be awarded via random drawing. CreatiVets' is a 501(c)(3) non-profit organization whose mission is to provide wounded veterans struggling with post-traumatic stress and traumatic brain injury with opportunities to use art, music, and creative writing to heal their unseen wounds of war. "Our brand prides itself on celebrating the generosity and selflessness of the military and hospitality communities, and we're thrilled we could continue that work on-the-ground in Phoenix, where the city came together to put on a series of beautiful events this past weekend," said Nicky Heckles, Vice President of Crown Royal. Crown Royal also celebrated Super Bowl LVII at the 12th Annual NFL Honors by raising a glass to the athletes and support teams that make gameday possible. Consumers are invited to join the "Chain of Gratitude," – a digital collectible-based game where Crown Royal themed prizes will be awarded based on the sharing of gratitude from one person to another. That's right, Crown Royal used the spot to highlight amazing and beloved items not widely known to be Canadian including the very game that the Super Bowl celebrates, in a fun and conversation starting way. They have the option to simply mint a digital collectible and end their involvement with the program there. "For Crown Royal this is really just about saying thank you in a fun way that's true to our roots." As an extension of the brand's core platform of generosity, the award-winning whisky enlisted Grohl, to show a moment of gratitude to Canada for all the amazing things it's given the world, from paint rollers to instant replays, peanut butter to hockey, surprisingly football, and, of course, Crown Royal.