Vacation

Launched at Christmas in 2018, HURR offers high-end fashion to those preferring to rent than buy. And with HURR's curated content for ski and sun vacations, ...

I write a lot about travel, and with your ski and sun capsule collections, I imagine a lot of HURR users rent to create the perfect vacation wardrobes—tell me a bit about your travel habits—what is always in your suitcase? The circular economy is, without question, the most exciting opportunity within the fashion industry and the time for change is now. Community is the beating heart of HURR, and our top lenders massively contribute to our strategy. I usually mix current-season dresses (my go-to brands are Taller Marmo, 16Arlington and Missoni) with vintage accessories—I love our collaboration with Susan Caplan, a top vintage curator of Chanel and statement pieces. As a millennial myself I’ve witnessed the monumental rise of sharing platforms, such as Uber and Airbnb—as consumers, we rent our cars, we rent our houses—so my “lightbulb” moment came when I considered our wardrobes, why can’t we rent those too? A website and app (HURR also has a permanent space inside Selfridges in London), its millennial co-founder and CEO Victoria Prew was sick of the linear and disposable structures taken for granted by the fashion industry.