Hellmann Mayonnaise

Fans of mayonnaise in South Africa were dismayed to learn last week that a popular cult brand was being phased out of distribution in the country.

We regret to inform you that Hellmann’s will be discontinued until further notice due to rising inflationary import costs. Food24 spoke with Unilever’s Southern Africa Nutrition Business Unit Lead, Janine Van Rooyen, who said that the company presently imports Hellmann’s Original 789g and 394g from the company’s U.S. Unilever, a worldwide consumer products business, has decided to stop importing Hellmann’s, the classic American mayonnaise that has come to represent quality and smoothness, into South Africa.

Naturally, social media users everywhere began discussing the reported discontinuation, and "Hellmann's mayonnaise discontinued" began trending on most major ...

[wrote](https://twitter.com/ponyboyscrunchy/status/1620266486488244224?s=20&t=NL9i8Qej7Z5MGMNwmcVuRg), "What is Joe Biden's plan to bring back Hellmann's mayonnaise?" One user [wrote](https://twitter.com/tiresetcfan1/status/1620293448057380870?s=20&t=NL9i8Qej7Z5MGMNwmcVuRg), "Is it true that Hellmann's is discontinuing????? Is Hellmann's mayonnaise actually being discontinued? while another [lamented](https://twitter.com/lovingliltimmyt/status/1620429704556847108?s=20&t=NL9i8Qej7Z5MGMNwmcVuRg), "Hellmann's ppl are saying the mayo is discontinuing please tell them it’s not true." Naturally, social media users everywhere began discussing the reported discontinuation, and "Hellmann's mayonnaise discontinued" began trending on most major social media platforms. The post alleged that the company was "discontinuing Hellmann's until further notice" due to high inflation and import costs.

HELLMANN'S mayonnaise is a staple in American kitchens and has been around for over 100 years.In January 2023, rumors began to spread that the product.

The U.S. [Manhattan](https://www.the-sun.com/where/new-york-city/) deli with his wife in 1913, according to [Hellmann's website](https://www.hellmanns.com/us/en/what-we-stand-for.html). [due to its versatility](https://www.the-sun.com/entertainment/3820312/hellmans-mayonnaise-coffee-row-tweet/). [wide selection of condiments](https://www.the-sun.com/topic/food/). [South Africa](https://www.the-sun.com/where/south-africa/) while others have claimed it's being discontinued everywhere, including the [United States](https://www.the-sun.com/where/united-states/). [Hellmann's](https://www.the-sun.com/entertainment/4634552/who-stars-in-the-hellmanns-super-bowl-commercial/) mayonnaise began circulating the internet.

SA mayonnaise lovers would've been saddened to hear that a favourite brand of many will no longer be available on supermarket shelves.

South African mayonnaise lovers would’ve been saddened to hear that a favourite brand of many will no longer be available on local supermarket shelves. SA mayonnaise lovers would’ve been saddened to hear that a favourite brand of many will no longer be available on supermarket shelves.

Unilever-owned American Mayo brand, Hellmann's mayonnaise is being discontinued in the South African market over low demands and “highly inflationary import ...

The views expressed here are that of the respective authors/ entities and do not represent the views of Economic Times (ET). One of the users speculated that Hellman’s mayo is “going out of business” while others said that it was not what they wanted to hear in 2023. Starting Tuesday, January 31, the world-famous [mayo](/topic/mayo)is being pulled back from South African markets and will not be available in stores across the country. The statement said, “A big thanks to our loyal fans for all the mayo love over the years”. However, the post caused a stir online with several netizens thinking it would be discontinued across borders. [American Mayo](/topic/american-mayo)brand, Hellmann's mayonnaise is being discontinued in the South African market over low demands and “highly inflationary import costs”.

Richard Hellmann, who went on to create the spread we all know today, nearly worked himself to death before his life-changing discovery. According to food ...

To enjoy the vegan option, you can use the spread in the same way you would enjoy classic mayonnaise, as a garnish to veggie burgers or salads, or even as a dip for french fries. [use it for a variety of dishes](https://www.thedailymeal.com/1174412/13-uses-for-mayonnaise-you-need-to-know/). It is doing this through the ["Make Taste Not Waste"](https://www.hellmanns.com/ca/en/make-taste-not-waste.html) initiative. To get the best results, you can add about ¼-cup of mayo to a creamy blend of whole milk and heavy cream. If you decide to [make some mayo at home](https://www.thedailymeal.com/homemade-mayonnaise-0-recipe/), it needs to go straight into the refrigerator. It was easy to be reminded of the brand they purchased, as "Hellmann's Mayonnaise" was embossed on the top. It's a bit different for other varieties, like [extra heavy mayo](https://www.unileverfoodsolutions.us/product/hellmann-s-extra-heavy-mayonnaise-4-x-1-gal-1-EN-639538.html#product-info) or [classic mayo](https://www.unileverfoodsolutions.us/product/hellmann-s-real-mayonnaise-4-x-1-gal-1-EN-639536.html#product-info). He filed for a trademark in 1913, and designed his jars to have a wider mouth than other brands, meaning it was easier to get the mayonnaise out. Richard Hellmann knew how to sell his product, which is the main reason for the early success of his brand. To keep his success rolling, he permanently added the blue ribbon as the symbol of his product. When he finally perfected his recipe — a blend of egg yolks (rather than the whole egg, which was more common), vegetable oil, vinegar, salt, sugar, and some special seasoning — he began selling it at the deli, which is certainly the ideal place for a sandwich spread to be born. [Hellmann's](https://www.thedailymeal.com/1180764/what-you-need-to-know-before-buying-hellmanns-mayonnaise-again/).

The fact that the product will not be available until further notice has left mayo lovers extremely disappointed.

While a third commented: “A sad, sad day.” A second user wrote: “I am leaving. But, due to high inflationary import costs, we will regretfully be discontinuing Hellmann’s in South Africa until further notice.

Hellmann's mayo lovers are sad to see the popular brand discontinued in the country due to 'high inflationary import costs.'

This couple decided to live out their days on the sea.](https://www.capetalk.co.za/articles/465676/couple-says-goodbye-to-dry-land-and-starts-living-on-cruise-ships-full-time) [Read More](https://www.capetalk.co.za/articles/465676/couple-says-goodbye-to-dry-land-and-starts-living-on-cruise-ships-full-time) [Cool Girls: A group bringing women together through early morning icy dips](https://www.capetalk.co.za/articles/465660/cool-girls-a-group-bringing-women-together-through-early-morning-icy-dips) [We've become friends through swimming, says Dr Retief, founding member of Cool Girls.](https://www.capetalk.co.za/articles/465660/cool-girls-a-group-bringing-women-together-through-early-morning-icy-dips) [Read More](https://www.capetalk.co.za/articles/465660/cool-girls-a-group-bringing-women-together-through-early-morning-icy-dips) [Covid-19 booster shots: What you need to know and where to get them](https://www.capetalk.co.za/articles/465642/what-you-need-to-know-about-the-additional-covid-19-booster-shots) [Plus, resources outlining your closest vaccination spot.](https://www.capetalk.co.za/articles/465642/what-you-need-to-know-about-the-additional-covid-19-booster-shots) [Read More](https://www.capetalk.co.za/articles/465642/what-you-need-to-know-about-the-additional-covid-19-booster-shots) A big thanks to our loyal fans for all the mayo love over the years 💙' Hellmanns Mayonnaise (@HellmannsZA) We've got a list of ten romantic things to do on Valentine's Day in Cape Town.](https://www.capetalk.co.za/articles/465667/buy-yourself-flowers-and-go-to-these-valentine-s-day-hotspots-in-cape-town) [Read More](https://www.capetalk.co.za/articles/465667/buy-yourself-flowers-and-go-to-these-valentine-s-day-hotspots-in-cape-town) [Couple says goodbye to dry land and starts living on cruise ships full time](https://www.capetalk.co.za/articles/465676/couple-says-goodbye-to-dry-land-and-starts-living-on-cruise-ships-full-time) [Most people try to find a place to settle when the time comes to retire. It’s only 30 days into 2023- I feel like losing Hellmann’s will be the last straw for Armageddon to kick off. So disappointed Hellman’s you could of let us SA people know it’s the loveliest Mayo.So disappointed Hellman’s you could of let us SA people know it’s the loveliest Mayo ['World's no 1 mayo brand', Hellmann's discontinued in South Africa](http://kfm.co.za/articles/465734) A fool-proof easy method. So my first copycat Hellmans recipe was quite a success. For now, we mourn for a bit, buy what's left of Hellmann's mayo in stores (if you can find them), and try to find other delicious mayos. [http://Kraft](http://Kraft) Miracle Whip): R34.95 I think the 4 horseman of apocalypse are just waiting for our mayo to exit and then here they come.So disappointed Hellman’s you could of let us SA people know it’s the loveliest Mayo The "world's number 1 mayo brand" took to social media to let us know yesterday...