Fireball Cinnamon whisky lawsuit

2023 - 1 - 26

Post cover — Image courtesy of "Daily Hive"

Fired up: Fireball faces lawsuit over lack of spirit (Daily Hive)

A class action lawsuit has been launched against the makers of Fireball Whisky over claims one of their products is misleading customers.

“In order to meet this demand, we developed a great tasting malt beverage and an excellent wine-based product under the Fireball Cinnamon brand name. According to the company’s website, the products aren’t sold in Canada. “The members of the class Plaintiff seeks to represent are more than 100, because the

Fireball Maker Sued Over Bottles That Don't Contain Whisky (The New York Times)

An Illinois woman who wanted whisky, but got a cinnamon-and-whisky-flavored malt beverage instead, has sued the maker of Fireball for fraud.

Both bottles have a red cap, a yellow label with the word “Fireball” and a logo featuring a fire-breathing, dragon-like creature in red. Malt beverages, such as hard seltzers and wine coolers, have a fermented base and are usually flavored. The lawsuit said that “natural whisky and other flavors” was “a clever turn of phrase” because people might misread it as “natural whisky,” thinking it was a reference to the spirit, and not understand that it was a flavor. The lawsuit said that the Sazerac Company’s representations of Fireball Cinnamon were “false and misleading” and that the bottles “appear similar” to Fireball Cinnamon Whisky bottles. It comes in multiple sizes. Ms.

Fireball facing lawsuit for selling mini bottles that don't contain whisky (Globalnews.ca)

Mini bottles of 'Fireball Cinnamon' contain malt or wine and flavoured to taste like whisky, according to Fireball's website.

[Fireball’s website](https://www.fireballwhisky.com/faqs.html), and the mini bottles are sold in gas stations and convenience stores across the U.S. Fireball writes that it introduced Fireball Cinnamon so that customers could purchase their products in a wider variety of stores, like those without liquor licences. In the lawsuit filed Jan. It’s unclear if the non-whisky Fireballs are available in Canada. 7, Marquez argues that the mini bottles of Fireball whisky are “almost identical” to the bottles of Fireball Cinnamon, and are intentionally deceptive. [Fireball](https://globalnews.ca/tag/fireball) Cinnamon Whisky are facing a [class-action lawsuit](https://globalnews.ca/tag/class-action-lawsuit) for allegedly “misleading” customers, by selling mini bottles of “Fireball Cinnamon” that don’t actually contain any whisky in them.

Those mini bottles of Fireball Cinnamon don't actually contain ... (USA TODAY)

Fireball Cinnamon doesn't contain whiskey and the alcohol content prompted a mislabeling lawsuit against Fireball's maker, Sazerac Company, Inc.

7, says that Fireball Cinnamon bottles "appear identical" to Fireball Cinnamon Whiskey bottles – except for "the word 'Whisky' on the front label, which most purchasers seeking alcohol will not even detect." The suit, which was filed in U.S. Plaintiff Anna Marquez is a Chicago resident who purchased Fireball Cinnamon under the impression that it was whiskey and/or contained whiskey, the suit says – noting that Marquez is not alone. But the packaging of Fireball Cinnamon Whisky and Fireball Cinnamon make it hard for consumers to distinguish between the two, the lawsuit says. This means that Fireball Cinnamon, which is flavored to taste like whiskey without actually including the liquor, can be sold in a "wider variety" of stores – including establishments that are not permitted to sell liquor. Unlike the original, whiskey-based Fireball Cinnamon Whisky, Fireball Cinnamon products "include malt-based and wine-based alcoholic beverages," according to the

Fireball whisky-maker accused of false advertising on miniature ... (NBC News)

If you've ever been confused by miniature bottles branded as Fireball Cinnamon, the popular cinnamon-flavored drink found in gas stations and supermarkets, ...

In the suit, Marquez and her attorneys say the mini bottles, which advertise "Fireball Cinnamon," falsely give consumers the impression that the drinks are merely smaller versions of regular Fireball whisky. According to the lawsuit, the Sazerac Company has successfully marked up the price to a "premium" of $0.99 for the 50 milliliter bottles, "as a result of the false and misleading representations." The fine print on the bottles, which states that the shots are a "malt beverage with natural whisky & other flavors and caramel color," is deceptive because it includes the word "whisky," they wrote.

Lawsuit: Fireball Cinnamon mini bottles "misleading" (CBS News)

CHICAGO (CBS) -- A class-action lawsuit against the maker of Fireball will cover anyone in Illinois. The lawsuit says the plaintiff, Anna Marquez, ...

"Any product with Fireball 'Cinnamon' on the front label, without 'Whisky', is either our malt-based or wine-based product." In addition to similar labels, the lawsuit complains about the text size on Fireball Cinnamon's label describing its composition. "In fact, what consumers were purchasing at non-liquor stores '[was] not whiskey at all' even though the[ir] labels are almost identical." Customers "will think the Product is a malt beverage with added (1) natural whisky and (2) other flavors," it added. The mini-bottles, unlike the larger ones, do not contain any whiskey. The claim alleges that the phrasing, "Malt Beverage With Natural Whisky & Other Flavors and Carmel Color" is written in the "smallest allowed size."

There's no whiskey in mini bottles of Fireball, so customers are suing ... (NPR)

Consumers are suing Sazerac Company, Inc., the makers of Fireball whiskey, for fraud and misrepresentation, as the mini bottles of the alcoholic beverage ...

District Court for the Northern District of Illinois (cq). The smaller bottles, named Fireball Cinnamon, are made from a blend of malt beverage and wine, while the whiskey-based products are called Fireball Cinnamon Whisky, according to the Consumers are suing Sazerac Company, Inc., the makers of Fireball whiskey, for fraud and misrepresentation, as the mini bottles of the alcoholic beverage don't actually contain whiskey.