Maya Rudolph

2023 - 1 - 23

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Image courtesy of "The A.V. Club"

M&M's recruit Maya Rudolph to take part in boneheaded, candy ... (The A.V. Club)

Ahead of an apparent Super Bowl ad campaign, the company announced Maya Rudolph as its new spokesperson.

In a visual format that replicates the sort of Notes app apology screenshot used most often by disgraced celebrities and video game publishers announcing release delays, the company begins its missive with an ominous trio of words: “America, let’s talk.” But now we get it—even a candy’s shoes can be polarizing.” [that made Tucker Carlson’s brow furrow downward into previously unseen depths](https://www.avclub.com/m-ms-tucker-carlson-fox-news-outnumbered-ben-shapiro-1849985704), the M&M’s mascots found themselves at the chocolatey center of a braindead culture war. We weren’t sure if anyone would even notice,” the statement reads. Now, having stirred the hornet’s nest, the candy brand has announced the next step in an obvious lead-up to a big, flashy Super Bowl commercial: Claiming to do away with its humanoid chocolate mascots and their [divisive sexiness](https://www.avclub.com/green-m-m-redesign-mars-candy-1848398381) in order to be represented by [Maya Rudolph](https://www.avclub.com/tag/maya-rudolph) instead. Peanut](https://www.avclub.com/mr-peanut-was-murdered-1841158495) and the creature’s rebirth [as the horrible Baby Nut](https://www.avclub.com/everyone-hates-the-baby-nut-except-for-other-brands-1841427458) have we borne witness to a Super Bowl ad campaign quite as wretched as the one currently being guided toward its end goal by M&M’s.

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Image courtesy of "Today.com"

Maya Rudolph Is 'Thrilled' Take Over For M&M's Spokescandies On ... (Today.com)

M&M's has recruited Emmy award-winning actor Maya Rudolph to star in its new ad for Super Bowl 2023 after they named her the brand's "Chief of Fun."

(The brand [also introduced a purple M&M in September](https://www.today.com/food/news/mms-reveals-new-purple-candy-character-first-decade-rcna49686).) 1 best Super Bowl commercial over the last 25 years by [ USA Today](https://admeter.usatoday.com/2020/01/13/super-bowl-silver-best-of-ad-meter-commercials-over-25-years/). As the brand’s spokesperson, she’ll be helping M&M’s and Mars, the candy’s manufacturer, “create a world where everyone feels they belong,” an M&M’s spokesperson tells TODAY.com. People had opinions on the change, igniting a series of memes and [even controversy](https://www.rollingstone.com/culture/culture-news/green-mm-mars-wrigley-rebrand-sneakers-slut-1287965/). [, M&M’s unveiled a new look for the red, green, brown, orange, blue and yellow M&M](https://www.today.com/food/trends/mms-characters-are-getting-new-look-become-inclusive-rcna12949). “I’m thrilled to be working with M&M’s,” Rudolph tells TODAY.com.

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Image courtesy of "Variety"

M&Ms Mascots Paused After Tucker Carlson Video, Maya Rudolph ... (Variety)

M&Ms are putting their candy mascots on hold after a viral Tucker Carlson video. Maya Rudolph will star in a new ad.

That’s the goal. Until the moment you wouldn’t want to have a drink with any one of them. Rudolph will champion the power of fun to create a world where everyone feels they belong,” M&Ms wrote. Comedian [Maya Rudolph](https://variety.com/t/maya-rudolph/) will now be the face of M&Ms and appear in a new ad during this year’s Super Bowl. The Green M&M got sneakers instead of heels, and the Brown M&M replaced her stilettos for block heels. M&M’s will not be satisfied until every last cartoon character is deeply unappealing and totally androgynous, until the moment you wouldn’t want to have a drink with any one of them.

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Image courtesy of "PEOPLE.com"

Maya Rudolph Is 'Thrilled' to Star in M&M's Super Bowl Ad as the ... (PEOPLE.com)

"I was already the person that likes to watch the Super Bowl for ads, so I feel like, 'Wow, now I get to be a part of that moment,'" Maya Rudolph tells ...

"They're really looking forward to seeing what we've done." But now we get it – even a candy's shoes can be polarizing. "They were the first people I told," she says.

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Image courtesy of "EW.com"

Maya Rudolph has entered the M&M's spokescandy discourse (EW.com)

Maya Rudolph is the new M&M's spokesperson as the candy brand presses pause on the spokescandies because 'even a candy's shoes can be polarizing.'

Rudolph will champion the power of fun to create a world where everyone feels they belong." Peanut was killed in a car crash](https://ew.com/tv/2020/01/22/mr-peanut-dead-planters-mascot-dies-pre-super-bowl-ad-wesley-snipes-matt-walsh/). "In the last year, we've made some changes to our beloved spokescandies." [a brand statement said at the time](https://www.today.com/food/trends/mms-characters-are-getting-new-look-become-inclusive-rcna12949). Those would be the anthropomorphic M&M's that have had all kinds of shenanigans with the likes of (Heavy on the air quotes.)

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Image courtesy of "Deadline"

M&M's Taps Maya Rudolph As Spokesperson After Tucker Carlson ... (Deadline)

M&M's are retreating from the use of "spokescandies" and instead deploying Maya Rudolph as a new spokesperson after going "woke" criticism.

Florida Governor Ron DeSantis has made it a feature of his gubernatorial strategy and likely his presidential campaign if he chooses to run in 2024. M&M’s parent company Mars Wrigley is planning a Super Bowl ad spot. “Apparently is now a lesbian maybe?” M&M’s had launched a campaign earlier this month “supporting women flipping the status quo,” with packaging featuring the spokescandies.

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Image courtesy of "USA TODAY"

M&M's says it will replace iconic 'spokescandies' mascots with Maya ... (USA TODAY)

M&M's announced it is putting iconic characters on an "indefinite pause" and replacing them with actress Maya Rudolph.

"Therefore, we have decided to take an indefinite pause on the spokescandies.” The brown M&M's, meanwhile, switched her stilettos for shorter heels. And we definitely didn’t think it would break the internet.” "We are confident Ms. Answers here](https://www.usatoday.com/story/money/taxes/2023/01/18/tax-brackets-2022-2023-irs/11067407002/) [following its mascot makeover ](https://www.usatoday.com/story/money/2022/01/21/green-mm-candy-new-look-inclusive/6605612001/)last year.

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Image courtesy of "Yahoo News Canada"

M&Ms says it's replacing 'beloved spokescandies' with Maya Rudolph (Yahoo News Canada)

Looks like America's ongoing candy wars may have claimed more victims. In a surprise move, M&M's announced on Twitter Monday that its multi-colored cast of ...

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Image courtesy of "TMZ"

M&M's Eliminating Spokescandies Because of 'Woke' Uproar, Maya ... (TMZ)

M&M's jumped on the culture war over its green spokesperson ... and Tucker Carlson played right into the candy's hand!

Maya confirms it's all leading up to a Super Bowl ad. So now, the company says it's 86'ing the spokescandies ... They put her in tennis shoes, toned down her eyelashes and took away references to gender. The company also changed up the orange M&M ... The hubbub is over the green spokescandy, formally Miss Green. M&M's jumped on the culture war over its green spokesperson ...

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Image courtesy of "Los Angeles Times"

Maya Rudolph replaces 'polarizing' M&Ms spokescandies (Los Angeles Times)

Move over, Yellow, Red and Green: Maya Rudolph is replacing the iconic M&M's “spokescandies” after the chocolate-covered candy brand inadvertently sparked ...

I think little Maya would be thrilled to get to work with M&M’s.” “It’s a very fun pairing, if I do say so myself. And fans of the spokescandies were not happy. That’s when the story made its way to Fox News, where [opinion host Tucker Carlson harangued M&M’s](https://www.youtube.com/watch?v=IT1HAiQy3Io) parent company Mars Inc. The Mars Wrigley candy, established in 1941, on Monday embraced the controversy anew and turned the old viral debate into a strategically timed marketing opportunity. “I am a lifelong lover of the candy and I feel like it’s such an honor to be asked to be part of such a legendary brand’s campaign,” the “Loot” and “Bridesmaids” star told

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Image courtesy of "Daily Hive"

M&M's retires its "spokescandies" and replaces them with Maya ... (Daily Hive)

Candy company Mars announced that it's retiring its M&M's “spokescandies” after it received backlash for making the brand's anthropomorphic chocolate ...

But now we get it—even a candy’s shoes can be polarizing.” He even went on to say that the green M&M “is now a lesbian maybe” and called the purple M&M “plus-sized” and “obese.” We weren’t sure if anyone would even notice,” the tweet reads.

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Image courtesy of "The Washington Post"

M&M's trades 'polarizing' mascots for Maya Rudolph — but why? (The Washington Post)

Candy-coated whiplash anyone? On Monday, the maker of M&M's candies announced that it was sidelining its roster of cartoon mascots, just a year after giving ...

[Aunt Jemima](https://www.washingtonpost.com/food/2021/02/10/aunt-jemima-pearl-milling-company/?itid=lk_inline_manual_20&itid=lk_inline_manual_31) in 2021 rebranded as Pearl Milling Company after announcing that it was reckoning with the racist history of its mascot. “And the most pedestrian stuff is often the most potent politically.” “On one hand, viewers can congratulate themselves — they can say, ‘I’m above this,’ but on the other hand, they get pleasure from engaging in this topic of everyday life,” he says. “If you’re wondering how we got here …” the tweet read. (Notable details from its reporting: Rudolph’s children are “so excited” for their mom; Rudolph’s title at the company will be “Chief of Fun.”) “The master narrative that conservative media has amplified is that there is this educated elite and they are imposing their worldview on you,” he says. “I’m guessing that this is part of strategy that’s still rooted in that core brand,” she says. Was this the peanut-centered capitulation to the anti-woke crowd that the brand (maybe) wants us to think? Which is the last thing M&M’s wanted, because we are all about bringing people together.” M&M’s also in September added its first new character in years, a music-loving candy named Purple who was “designed to represent acceptance and inclusivity,” per the brand. The substitution of the “Bridesmaids” star for the cartoon candies immediately had people wondering what was going on. But it’s hard not to read a wink and a nod into just about everyone involved in the candy faux-troversy. [Mars on Monday released a statement](https://twitter.com/mmschocolate/status/1617518785686274052?s=20&t=u7D3L-_D4X8wVUmv1ESmUQ) on social media explaining that it was shelving the mascots entirely, given the controversy swirling around them.

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Image courtesy of "ETCanada.com"

Maya Rudolph Named New Spokesperson For M&Ms Brand ... (ETCanada.com)

Maya Rudolph's next job is a sweet deal. The actress has been named as M&M's newest spokesperson in placed of the iconic colourful candies.

“It’s a very fun pairing, if I do say so myself,” she added. Rudolph will champion the power of fun to create a world where everyone feels they belong.” And we definitely didn’t think it would break the internet,” the statement began. “Therefore, we have decided to take an indefinite pause from the spokescandies,” it continued. “I am a lifelong lover of the candy and I feel like it’s such an honor to be asked to be part of such a legendary brand’s campaign.” “But now we get it — even a candy’s shoes can be polarizing.

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Image courtesy of "E! Online"

Why M&M's Is Replacing Their Signature Spokescandies With Maya ... (E! Online)

M&M's is taking an "indefinite pause" on its spokescandies and replacing them with Maya Rudolph. See when she'll make her first appearance with the brand.

Rudolph will champion the power of fun to create a world where everyone feels they belong." [Bridesmaid](https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwiu0Kqw1978AhVHI0QIHSbgBIgQFnoECBAQAQ&url=https%3A%2F%2Fwww.eonline.com%2Fnews%2F1268041%2F16-secrets-about-bridesmaids-that-will-have-you-readddy-to-paaaartay&usg=AOvVaw2el075VYcxa2ak9lNsYcWc) actress will replace [M&M's](https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwiyw_a41978AhVbHkQIHWxqAU4QFnoECCMQAQ&url=https%3A%2F%2Fwww.eonline.com%2Fnews%2F584995%2Fcrispy-m-m-s-are-coming-back-after-9-years-of-suffering-without-them&usg=AOvVaw0rP2luHU8d5cbNkKz_dYhT) signature spokescandies in commercials and will act as the brand's new spokesperson, dubbed the "Chief of Fun," the company announced Jan. "We are confident Ms. And we definitely didn't think it would break the internet. She will make her official debut with M&M's during its [Super Bowl](https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwiomr7E1978AhVAJkQIHaZCBfwQFnoECBAQAQ&url=https%3A%2F%2Fwww.eonline.com%2Fnews%2Fsuper_bowl&usg=AOvVaw3qiw2uURdtFudwhm77_aF2) ad on Feb. "In the last year, we've made some changes to our beloved spokescandies.

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Image courtesy of "The Wall Street Journal"

M&M's Ditches 'Spokescandies' for Maya Rudolph After Backlash ... (The Wall Street Journal)

The Mars Inc. brand said Monday that its candy characters—known as “spokescandies”—will begin an “indefinite pause” from their duties. Comedian Maya Rudolph ...

[Kohl's Coupon 30% off sitewide](https://www.wsj.com/coupons/kohls) [Save an extra 30% off DSW clearance boots](https://www.wsj.com/coupons/dsw) brand said Monday that its candy characters—known as “spokescandies”—will begin an “indefinite pause” from their duties.

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Image courtesy of "Yahoo"

M&Ms says it's replacing 'beloved spokescandies' with Maya Rudolph (Yahoo)

An M&M's spokesperson confirmed the switch to Yahoo Entertainment, adding that the spokescandies will continue to exist in other venues. "Maya will serve as the ...

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Image courtesy of "DAZN News US"

Maya Rudolph and M&M's: A Super Bowl ad in the making? (DAZN News US)

Is today's peculiar announcement set to build to the NFL's annual spectacular? Popular candy brand M&M's, who famously use talking "spokescandies" in their ...

Could the Rudolph announcement be a precursor to another memorable Super Bowl ad campaign for M&M's? Hiring Rudolph isn't an earth-shattering move — the 50-year-old is a four-time Emmy Award winner who has starred in some of the biggest comedy movies in recent history and was a fixture on Saturday Night Live in the early part of the century. They've also had Super Bowl commercials without big names, as the "spokescandies" took centre stage.

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Image courtesy of "WSIU"

Maya Rudolph is the new face of M&M's ad campaign (WSIU)

M&M is withdrawing its "spokescandy" ads after Fox's Tucker Carlson railed about the candies' de-sexualization — as part of a push for a "woke" society.

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Image courtesy of "Alberta Prime Times"

Mars pauses using M&Ms 'spokescandies,' enlists Maya Rudolph (Alberta Prime Times)

NEW YORK (AP) — Mars says it's pausing using its trademark M&M's spokescandies and has enlisted actor and comedian Maya Rudolph to star in its marketing ...

Planters is also returning to the Super Bowl this year for the first time since 2020, with an ad featuring Mr. The actual Super Bowl ad was relatively inoffensive, with a baby Mr. [the ruse did not go seamlessly.](https://apnews.com/article/ap-top-news-super-bowl-football-movies-us-news-06b79ce01fa8c7a54e651dff587a910c?utm_source=albertaprimetimes.com&utm_campaign=albertaprimetimes.com%3A%20outbound&utm_medium=referral) Planters teased its Super Bowl ad nearly two weeks before the game, releasing a teaser that showed its Mr. [revamped the M&M candies last year.](https://apnews.com/article/business-fa423ccb22e2be79d7dced0f5fdee871?utm_source=albertaprimetimes.com&utm_campaign=albertaprimetimes.com%3A%20outbound&utm_medium=referral) which are featured in red, green, orange, yellow, brown and blue, [to give them more nuanced personalities](https://apnews.com/article/business-fa423ccb22e2be79d7dced0f5fdee871?utm_source=albertaprimetimes.com&utm_campaign=albertaprimetimes.com%3A%20outbound&utm_medium=referral). Mars didn't say how long the pause would be for. Many spend millions more on marketing campaigns leading up to the big event.

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Image courtesy of "fm96.com"

Maya Rudolph Named New Spokesperson For M&Ms Brand ... (fm96.com)

Maya Rudolph's next job is a sweet deal. The actress has been named as M&M's newest spokesperson in placed of the iconic colourful candies.

“It’s a very fun pairing, if I do say so myself,” she added. Rudolph will champion the power of fun to create a world where everyone feels they belong.” And we definitely didn’t think it would break the internet,” the statement began.

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Image courtesy of "Terrace Standard"

Maya Rudolph new face of M&Ms after veteran spokescandies ... (Terrace Standard)

Move over, Yellow, Red and Green: Maya Rudolph is replacing the iconic M&M's “spokescandies” after the candy-coated chocolates brand inadvertently sparked ...

for its “wokeness” after it updated Green’s “sexy” footwear and rebranded its other colorful characters to be more inclusive and diverse. Actually, Rudolph is no stranger to the high-profile Super Bowl commercial blitz. I think little Maya would be thrilled to get to work with M&M’s.”

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Image courtesy of "q107.com"

Maya Rudolph Named New Spokesperson For M&Ms Brand ... (q107.com)

Maya Rudolph's next job is a sweet deal. The actress has been named as M&M's newest spokesperson in placed of the iconic colourful candies.

“It’s a very fun pairing, if I do say so myself,” she added. Rudolph will champion the power of fun to create a world where everyone feels they belong.” And we definitely didn’t think it would break the internet,” the statement began.

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