After four weeks, 64 games and more than a decade of controversy, Argentina has won the Fifa men's World Cup in Qatar. And as Lionel Messi and his teammates ...
Adding to their position as champions of “benign” soft power, the Japanese national team also [cleaned their changing rooms](https://japantoday.com/category/fifa-world-cup-2022/Japan-World-Cup-team-manners-awesome-as-locker-room-pics-show) after their matches. This was further enhanced with a viral social media post showing [large numbers of supporters dancing](https://variety.com/2022/music/news/world-cup-anthem-gala-freed-from-desire-1235455653/) to a 1996 pop song after Saudi Arabia beat the eventual champions Argentina. [pitch with his mother](https://egyptianstreets.com/2022/12/14/why-the-recognition-of-moroccan-players-parents-matters/) after his side’s victory over Portugal was a compelling act of family and togetherness that has resonated with people around the world. [across the Arab world](https://edition.cnn.com/2022/12/14/football/morocco-fifa-soccer-world-cup-mime-spt-intl/index.html), Morocco having progressed further than any other previous team from the Middle East or North Africa. In tandem with Jung Kook came the [car maker Hyundai-Kia](https://dohanews.co/k-pops-bts-world-cup-sponsorships-are-as-much-politics-as-they-are-business/), which has an endorsement deal with BTS and is also a key Fifa sponsor. When he flew to Doha after France had made it to the semi-finals, [he met the Emir of Qatar](https://www.wionews.com/world/macron-defends-qatar-visit-amid-eu-qatar-corruption-scandal-543272). The country’s hospitality, the absence of hooligan violence and the vibrant fan zones appear to have worked in its favour. [persuade Mbappé not to leave PSG](https://www.marca.com/en/football/psg/2022/11/11/636e19cae2704eed1e8b45b6.html) for Real Madrid, such is his importance to France. At full time in the final, he [repeatedly consoled Mbappé](https://www.independent.co.uk/sport/football/world-cup/emmanuel-macron-final-france-argentina-b2247589.html). It’s about shaping global perceptions and attitudes using things like music, fashion and [sport](https://www.newamerica.org/fellows/events/online-how-soft-is-the-power-of-sport/). One player (arguably the world’s best right now) is instrumental in this: Kylian Mbappé. [foreign policy tool](https://wcfia.harvard.edu/publications/soft-power-means-success-world-politics).