LinkedIn

More than a decade ago, Dan Roth left the world of traditional journalism to join LinkedIn as the business-centric social platform's executive editor.

Video is the kind of thing you remember and you share it and you talk about it and you keep thinking about it. And if they’re communicating in a certain way in the office, they’re usually communicating in that way on LinkedIn. Throughout the history of advertising, the principle of marketing has always been reaching and engaging audiences. As the number of connected devices per household has increased and consumers are multitasking, an area of unique challenge for marketers is omnichannel measurement. And that principle remains the same, even as channels, devices and media proliferate. You get a certain level of storytelling in video that is harder to get in text. So if people are talking about certain topics in the office, they’re usually talking about those topics on LinkedIn. How are you tracking equipment?” And so she professionalized all of that. “I had a lot of belief in what the company could create, but I didn’t know how it was going to work out. And we have people who are experts in podcasts. These are people who come from Fortune and Bloomberg and independent producers who have shot for everyone. More than a decade ago, Dan Roth left the world of traditional journalism to join LinkedIn as the business-centric social platform’s executive editor.