OVO

Barcelona are hoping to stay top of the Liga charts after El Clasico this weekend, when the Blaugrana will need to be on-song at a Real Madrid side who are ...

"As we have stated on numerous occasions, it is a strategic relationship through which we seek to bring together two worlds that can arouse emotion," he said. Can you buy the shirt? That meant Fernando Torres and co. Spanish media have reported that the deal with Spotify is worth around £348 million ($389m) to Barcelona, allowing the Swedish brand to appear on the front of the men's and women's shirts for four seasons, and the club's stadium to be known as Spotify Camp Nou for 12 years. What's the story behind the partnership? The four-time Grammy award winner became the first artist to surpass 50 billion streams on Spotify, and the club and service say his presence on the shirt is part of a plan to offer "innovative experiences" for fans and reach new audiences through music.

The famous red and blue shirt of Barcelona will have a touch of Drake, the Canadian rapper, during the club's meeting with Real Madrid.

- Starting price: $4.99/mo. Along with displaying the OVO logo on their jerseys for the big game, Barca is also creating unique pregame shirts as well. “Our alliance with Spotify goes beyond a mere commercial relationship, said Juli Guiu, Barca’s marketing vice president. Beginning for the current campaign and running for four seasons, the LaLiga club will typically wear jerseys with a Spotify logo across the chest. [partnership with Barca](https://worldsoccertalk.com/2022/03/15/barcelona-agree-sponsorship-deal-with-spotify/) earlier in the year. The move is to celebrate the rapper/singer becoming the first artist to surpass 50 billion streams on Spotify.

After Drake became the first artist to amass 50 billion streams on Spotify, the OVO owl will be featured on Barcelona's jerseys during Sunday's El Clasico.

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Drake Is Celebrating 50 Billion Spotify Streams as the New Barcelona Home Kit Sponsor: You'll be able to see the one-off jersey sponsor IRL for the first ...

Barcelona’s](https://hypebeast.com/tags/barcelona) home shirt for this weekend’s [El Clásico](https://hypebeast.com/2022/3/el-clasico-rivalry-history) in a unique collaboration with [Spotify](https://hypebeast.com/tags/spotify). And while it hasn’t been made clear whether or not these special edition kits will be available for purchase, you will be able to see the jersey IRL for the first time on October 16. [Drake’s](https://hypebeast.com/tags/drake) relationship with football has been there for all to see for some time now.

To celebrate 50 billion streams on Spotify, Drake is teaming up with FC Barcelona to add the OVO Sound logo, the owl, to the company's away kit.

“This initiative is another example of this desire and the innovative spirit of our collaboration.” “We’ve always said that we want this partnership to be a celebration of fans, players and artists on a global stage – and there’s no bigger stage than El Clásico.” [FC Barcelona](https://www.complex.com/tag/barcelona) suits up to play [Real Madrid](https://www.complex.com/tag/real-madrid) this weekend during the El Clásico, their kits will look a bit different.

Barcelona are hoping to stay top of the Liga charts after El Clasico this weekend, when the Blaugrana will need to be on-song at a Real Madrid side who are ...

"As we have stated on numerous occasions, it is a strategic relationship through which we seek to bring together two worlds that can arouse emotion," he said. Can you buy the shirt? That meant Fernando Torres and co. Spanish media have reported that the deal with Spotify is worth around £348 million ($389m) to Barcelona, allowing the Swedish brand to appear on the front of the men's and women's shirts for four seasons, and the club's stadium to be known as Spotify Camp Nou for 12 years. What's the story behind the partnership? The four-time Grammy award winner became the first artist to surpass 50 billion streams on Spotify, and the club and service say his presence on the shirt is part of a plan to offer "innovative experiences" for fans and reach new audiences through music.

Barcelona will be taking on Real Madrid this Sunday wearing jerseys adorned with rapper Drake's logo, as part of their Spotify partnership.

Fans unfortunately won’t be able to buy the limited edition jersey. [For the Record](https://newsroom.spotify.com/2022-10-14/spotify-and-fc-barcelona-celebrate-drakes-streaming-milestone-with-a-limited-edition-shirt/) that they have always wanted the partnerships to be a “celebration of fans, players, and artists on a global stage.” [announced](https://newsroom.spotify.com/2022-10-14/spotify-and-fc-barcelona-celebrate-drakes-streaming-milestone-with-a-limited-edition-shirt/) that the first artist to appear on their jersey would be Drake, thanks to the 50 billion streams he has wracked up on Spotify.

Barcelona have, in association with with Spotify, revealed that Drake's OVO owl logo will feature on their shirts in a Clasico clash with Real Madrid.

[BUY FIFA 23 NOW](https://www.ea.com/games/fifa/fifa-23) This initiative shows our potential to become a unique platform to offer experiences that help bring us closer to our fans while reaching out to new audiences around the world.” Xavi’s side will take to the field wearing a special top bearing the logo of the internationally acclaimed artist – who has won over 275 awards in his career, including four Grammys.