Imagine Dragons

Digital Seat Media is conducting a real time experiment which is gaining traction. They are placing QR codes, like that used by restaurants in place of ...

The offer has to be good, and the speed of the result has to be consistently satisfactory. That information is the key to then tracking their activity there and then, and again in the future at any other event in which DSM is in use. DSM is acquiring patents for using their technology in rideshare, medical records, inpatient care, and education in addition to live entertainment and sports. DSM prices with the expectation their customer will receive four times the cost of the service in incremental present and future revenue. Whomever is seated there can scan the code to earn discounts, access to games and the prospect of rewards immediately or in the future. Winners are celebrated on the screens in the room, or with a camera shot of them learning of their prize, thereby creating more excitement by others to try an win the next prize offered. As a result, there is a real time opportunity to market to a person who is known at that event and whose prior interactions through DSM inform the offers which may be generated for them there, and again the future. Part of this revenue growth comes from the ability to micro target customers. This is key both to retargeting attendees for future events, and to the immediate sale of merchandise or food and beverages while the event is taking place. Because audiences enter an arena without any correlation between those in the room and those who purchased the tickets, promoters and venues are left to guess who is in attendance. For teams, the pricing is based upon a yearly license fee, and for one off events, the fee has to do with the number of users and the number of events which will take place. They are placing QR codes, like that used by restaurants in place of menus, on the arm of every seat in the house.