Canada Life s chief executive Lindsey Rix wants to rewire how the company she took the helm of less than a year ago does business with its advisers.
We will look to continue to build the on-shore business so advisers can talk to their customers about different investment options." Canada Life is already one of the UKโs largest group protection providers. โThe off-shore bonds will continue to be a very important part of our offering. I want the business to be more attune to horizontal customer lines. We need to go on a big journey. Coming out of Covid-19, Rix said there is a great opportunity to get out and about in the adviser market and use Canada Lifeโs voice more.