Andrew Tate

2022 - 7 - 12

Post cover
Image courtesy of "Esquire Singapore"

The Breakdown: Deconstructing the online cult that is Andrew Tate (Esquire Singapore)

These are the markedly tamer beliefs of Emory Andrew Tate III, more Internet-famously known as Andrew Tate. Once a kickboxing world champion, the Washington, DC-born 36-year-old is now domiciled in Bucharest, Romania, where he presides over an empire ...

Because a reaction means eyeballs, and eyeballs mean impact and impact means money and the accompanying currency to perpetuate the narrative you rode to the bank with. Accountability is the panacea for the malaise but enforcing it is a problem when the transmissions take on a life beyond the platforms they are hosted on. People want to be a part of something bigger than themselves – and they also want to stand out. Tate’s is comparatively more pleasing to the eye: Muscle-bound, pointed-jawlined, cut from the marble of working out and a diet plan that evidently doesn’t include sushi. The Internet is both spotlight and stage. The Riddler’s army in Matt Reeve’s The Batman is illustrative of a perennial truism: People flock to demigods with arresting personalities that activate something in them. He knows how entrancing a particular vision of better can be to a captive subsection of men. Tate’s reach is a direct and glaring symptom of the ease with which radical/ridiculous views can bubble into the mainstream. Self-help on mind-melting steroids, his yarn is that you can do, be and get better if you buy in. His grift is simple: He sells himself as a paragon of hustle-porn, a vessel of the get-what-you-want-by-any-means-necessary ethos so ridiculous, it becomes defining, distinguishing and therefore, monetisable. Raised in a council estate in Luton in the United Kingdom, he's now a multi-millionaire with an estimated net worth of $30 million. What makes his road-to-riches spiel flagrantly problematic is his regressive – nauseating – attitude towards women and his doggedly Darwinistic strong-consume-the-weak outlook.

Explore the last week