There are plenty of theories, including one linked to the British mathematician Alan Turing, who played a crucial role in cracking intercepted coded messages ...
People think I did the coloured stripes because of the gay flag. Turing, one of the great pioneers of computer science, was gay. But a theory about the bite and stripes relating to Alan Turing has sprung up and grown in popularity. When it was first designed in 1977, the Apple logo boasted six horizontal, multicoloured stripes. Also it was kind of iconic about taking a bite out of an apple. “I designed it with a bite for scale, so people get that it was an apple not a cherry.
Apple, as one of the most iconic brands in existence today, likely owes part of its success to the ubiquitous Apple logo. The technology company that Steve ...
The apple is bitten in order to create a sense of scale, so the viewer can tell it’s an apple and not a cherry. Janoff has completely discredited this notion, however, so the logo is simply bitten to offer scale. Although numerous theories have been raised about how the Apple logo came to be a partially-eaten apple, the reason is quite simple. The man responsible for designing the logo we all have known for decades as the image of the iPhone manufacturer, Rob Janoff, has explained his process in the past. But theories abound online as to the origin of the Apple logo. Apple, as one of the most iconic brands in existence today, likely owes part of its success to the ubiquitous Apple logo.
Alan Turing was a computer scientist whose brilliance and aptitude helped bring the Allies to victory during WWII. However, because of his identity as a gay man ...
So while the Apple logo was not an intentional reference to Alan Turing, neither Rob nor Steve was upset with that interpretation. While it would make sense for the Apple logo to honor Alan Turing, that wasn’t logo designer Rob Janoff’s intention. After coming up with the initial design, Rob learned that there is a computer term called a “byte,” so that was just a happy coincidence. “Also it was kind of iconic about taking a bite out of an apple. Between the Apple logo’s initial version, which had rainbow stripes, and the bite taken out of it, it seemed fitting that it was, in fact, a nod to Alan Turing. However, this isn’t true. As a nod to his reported favorite Disney film, Snow White and the Seven Dwarves, some believe that Alan dipped an apple in cyanide and took a bite of it.