Buying through the AWS Marketplace improves organizations' procurement processes, reduces licensing costs and improves vendor onboarding, per Forrester.
“Customers want to go faster and save money in the process. As such, the new research focusing on the benefits of the AWS Marketplace points to more of a trickle-down effect for most Channel Futures readers. In addition, for partners and resellers there is significant growth opportunity by embracing the marketplaces early on.” In addition, it’s worth emphasizing that channel partners still relying on access, assembly and installation need to incorporate at least some cloud marketplace acumen into their businesses. As Liz Herbert, vice president, principal analyst at Forrester, wrote in a 2019 report, “ Marketplaces, done right, have the potential to create transparency, simplify contracting and purchasing, and make transactions more economical for all. Finally, bringing new vendors into the fold gets easier through a cloud marketplace — the AWS marketplace, in particular, Forrester discovered.
Deals made by independent software vendors using AWS Marketplace are bigger and close faster than those cultivated outside the online platform.
Lenet and OVHcloud US, a subsidiary of French cloud hosting company OVHcloud, are members of the French-American Chamber of Commerce, Atlanta. - Cloudinary, a SaaS provider in the digital asset management field, launched a program for solutions providers. BT and Accenture were among the Forescout partners that helped drive the program changes, according to the company. The relationship also spans the healthcare and education sectors. That's down to the increase in delivery requests and labor shortages that limit the availability of drivers, he noted. Customers receive a free subscription to Trustwave Security Colony, a set of resources for CISOs that includes toolkits, guidelines and playbooks. - Centroid Systems, a managed cloud services company in Troy, Mich., acquired Guardian Eagle, a data security consulting firm with headquarters in St. Petersburg, Fla. VSS Capital Partners, a private investment firm based in New York, invested in Centroid in 2021. The transaction follows West Monroe's purchase of two software engineering companies in 2021: Carbon Five and Verys. Atos tried quite the opposite approach in early 2021, when it floated a proposal to acquire DXC Technology, a $17.7 billion IT services firm headquartered in Tysons, Va. That plan was quickly scuttled. The consulting firm also offers industry clouds in sectors such as financial services, government and life sciences. Launched in 2018, CPPO enables participants to create bespoke offerings with customer-specific pricing and statements of work. Swaine said the growth underscores customers' comfort with the marketplace as a procurement mechanism.
AWS releases Amazon Connect contact center outbound communications tools and Lex Automated Chatbot Designer; previews case management package.
Amazon Connect establishes those relationships in the data its users create, he added. Amazon Connect Cases also makes AWS more of a competitor with ServiceNow and Salesforce -- companies AWS partners with to provide telephony for their respective cloud contact centers. AWS makes the argument that keeping customer data, notes and progress reports in Amazon Connect Cases will make it easier to manage customer issues that require multiple engagements, such as billing issues, defective product returns and service changes. , Weinberger said Amazon Connect provided a choice that didn't require paying the upfront seat licensing fees that some vendors require. The company's partnerships with other CCaaS providers remains strong -- especially Salesforce, which resells Amazon Connect as part of its Service Cloud Voice offering, said Annie Weinberger, AWS' head of business applications product marketing. Although four of the top five CCaaS vendors use AWS resources such as telephony to underpin their applications, some -- including Genesys -- now have moved to what they call a "multi-cloud" strategy.