Rhode skincare

Hailey Bieber fills us in on her long-awaited skincare line, which includes the Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment.

“I want to take the consumer feedback and really listen, understand how it was received, and apply it to the brand going forward.” But she says, “I don’t believe in oversaturating the market. New launches will happen “every few months, probably.” But don’t hold her to that: “I plan on being extremely transparent with our consumers. “Eventually, I would love to see it [in other retailers]. And then potentially, do our own brick-and-mortar, which would be amazing.” “I always talk about how it’s like the world of Rhode and everyone is welcome, and I want anyone and everyone to feel included,” she says. “I’m the type of person where, when it comes to developing these products, I will take feedback on the chin and apply it in a good way,” she says, adding, “I mean, sometimes I kick myself, like, I should have thought of that.” But she’s ready for what consumers—and the Internet—may have to say. “One really good moisturizer, one really good hydration serum, one really good lip product.” As one might expect from a supermodel, she likens the philosophy to how she dresses. “I really wanted it to feel like it’s as inclusive as I possibly could make it,” she says. “I tried to make it clear, I don’t think I invented that [term] or created this catchphrase in any way, shape, or form,” she tells BAZAAR.com. “I think that is a known thing in skin care.” Still, she’s fully leaning into the glossy aesthetic with Rhode. “I don’t want to go to bed without looking glazed, and when I think glazed, I just think of a glazed doughnut. “It’s not as thin as a serum, and it’s also not a moisturizer. But even if you have oily, acne-prone skin, hydration is a step that you shouldn’t skip.” The minimalist packaging is designed to feel gender neutral as well. But I want [the products] to work really well.”

Hailey Bieber's new Rhode skincare brand is finally here. See how to shop the moisturizer, serum and lip treatment now.

Meanwhile, there’s plenty more that Bieber, 25, is doing behind the scenes with her new brand. Bieber is also giving back, launching The Rhode Futures Foundation and committing to investing in and supporting 1000 women and their families by 2023. Launching with three items, Rhode is “dedicated to making products based in science and great formulation, simplifying many of the mysteries and complex narratives behind efficacious skincare,” according to a statement from Bieber on the brand’s newly launched website.

Rhode by Hailey Bieber launched on June 15th. Here's everything we know about Rhode, from product reviews to why it's the celebrity go-to for dewy, ...

The last in the Rhode line-up, the restorative Peptide Lip Treatment comes in three variations – unscented, caramel and watermelon. A blend of shea butter, peptides, cupuaçu and babassu, the Rhode lip treatment hydrates and softens dry and dehydrated lips.Rhode Peptide Lip Treatment, $16 The ‘glaze’ refers to the wash of healthy sheen on the skin after application.

What does it take to sell a skin-care brand at this moment of peak saturation? Is it a celebrity face or the aspirational girl-next-door type?

The Barrier Restore Cream is another easy-going formula—a moisturizer for the people, its name a sign that derm lingo has reached the skin-savvy masses. I think it just takes dedication to keeping up with it,” Bieber says, adding that the fluid is her stealth beach secret. “I don’t think it takes a ton to maintain healthy skin. “I just want to look like I’m just drenched before I go to sleep at night. Rhode plants its stake in this well-watered landscape, with three everyday products designed to offer a cocooning kind of moisture, from gym to plane to bathroom cabinet—which Bieber happens to share with her pop-star husband, Justin. I am reminded of Rhode’s pre-launch homepage image, which shows the model cheekily posed with a glazed donut—internetspeak for that kind of glassine complexion.

In this interview with Allure, Hailey Bieber discusses the first three products launching from her beauty brand, Rhode. Staff editor Nicola Dall'Asen shares ...

It's easy to tell from these products alone that Bieber has a simple, no-frills approach to skin care. The first products Hailey Bieber is launching with Rhode on June 15 definitely fall under that category. Products we call "boring" are the ones we feel most confident putting on our faces — ones without harsh synthetic fragrances, unnecessary shimmers, or any other bells and whistles that might do skin more harm than good.

Hailey Bieber has been teasing her beauty brand Rhode Skin for months, and it's finally here. We interviewed the model, and put the whole line to the test.

“I’m somebody who’s on the move all the time, so if I had to pin it down, what would be the three things I absolutely need on a flight?” she says. That one perfect moisturizer you keep going back to and reaching for because it’s tried and true, and a great formula, and it’s doing exactly what you need it to do.” “I wanted it to be just go-to essentials,” she tells Glamour. “I also have this ethos of making ‘one of everything really good,’ and where I get that thought from is the way that I curate and edit my wardrobe as well—that one perfect pair of jeans you keep reaching for, that one perfect T-shirt you keep going back to because of the fit.

Hailey Bieber's debut skincare brand, Rhode, launches June 15 with a curated, affordable trio of products geared towards protecting the skin's barrier: "I ...

I look back at when I was 16, 17, even 20 and I used to love darker eye makeup and heavier contouring. She was always very big on moisturizing and sunscreen — the way she has protected her skin from the sun for the last 20 years has been very diligent. It's been such a nice journey of kind of just doing less and learning that less is more. I wanted it to be accessible and attainable for everyone." And I feel like I'm in it with them. I think it's really cool and really amazing. [But] what always works for me [now] is being consistent with hydration, trying not to dehydrate or strip my skin, keeping my skin barrier healthy and protected, which is what Rhode's whole first drop is based on. So I wanted it to be great for anti-aging but also hydration and just keeping the lips super protected and moisturized. Here's just what I use for mine. I can't even believe that people want to look at what I'm doing and that they're inspired by it. But the 25-year-old multi-hyphenate supermodel and tastemaker, who has captivated Gen Z on TikTok with her dewy "glazed-donut" complexion and candor, has put in the work. Bieber's road to Rhode — her hotly anticipated foray into the skincare space — has been a long one.

Rhode Skin was released today so can put the skin-care products to the test. Here's everything you need to know about Hailey Bieber's skin-care brand.

With summer around the corner, you might be reaching for your lipsticks, be it matte or gloss, and this lip treatment should ensure soft lips. It’s available in a variety of options such as Unscented, Salted Caramel, and Watermelon Slice. Although the lip treatment is a great addition to your nighttime routine, it also doubles as a shiny gloss you can use at any time throughout the day and on your way out. This lip treatment provides the protection you need for a plump pout. With the first curated drop of Rhode released today, you’ll be able to put the skin-care products to the test yourself, but rest assured Bieber has done her research, made her list, and checked it twice. It’s recommended to use after cleansing and before you apply your moisturizer—morning and night. This lightweight and quick-absorbing serum gel will be your go-to for a dewy glow—and it’s the key to Bieber’s glazed look.