Burger King Pride Whopper

To celebrate Pride month, Burger King Austria came up with a new Whopper with either two top or two bottom buns. Which one would you get?

“I go to burger king and order a pride whopper and my top/bottom status is diagnosed by which burger they give me” stated another comment. During this global COVID pandemic, we like many other organisations have been impacted greatly in the way we can do business and produce. A much simpler, almost innocent move compared to what Burger King Austria has come up with this year. Burger King Austria released the new ad for their Pride Whopper, which comes with “two matching buns for equal love and equal rights”, according to the caption they shared on their Instagram post. It continues by explaining that the two “same-sex buns” are supposed to be a “little twist to put a smile on your face and remind us to treat each other respectfully and peacefully. Predictably, the internet has had mixed reactions to this extravagant idea for an ad.

Pride Month 2022 is off to a buzzing start, and Burger King is cashing in with its Pride Whopper. But what sets it apart, and where can you try it?

The only catch is that you have to live in Austria to nosh on one of these. Based on the popularity of Austria's incarnation, it wouldn't be a shock to see it stateside next year. However, beer manufacturers aren't the only companies throwing their support behind the Pride movement, and Burger King is only too happy to get involved, too.

We're all used to brands getting a little extra with their Pride campaigns. The line between showing support for the LGBTQIA+ community and showing off for ...

It’s the same as a normal burger, except with ‘two equal buns’, meaning you can get it either with two top halves of a burger bun, or two bottom halves. Most will probably appreciate that a lot more than the prospect of being topped by a burger. We’re all used to brands getting a little extra with their Pride campaigns.

“The two tops to bottoms (same-sex buns) campaign is being promoted in the Austrian marketplace for Pride Month. Burger King is standing behind the cause and ...

“That is what the question becomes: will this gain more customers and build brand loyalty, or whether it will result in a loss of regular customers.” The BK campaign in the U.S. market will only implement a rainbow flag wrapping. The campaign started on Instagram and the “Pride Whopper” will be available until June 20.

It's being served with the same half of a bun on each side, unlike the usual Whopper.

Inside, it’s the same whopper ingredients: a flame-grilled beef patty, lettuce, tomato, onions, pickles, mayo and ketchup. The fast-food chain says the Pride Whopper represents equal love and equal rights. It’s being served with the same half of a bun on each side, unlike the usual Whopper.

It's being served with the same half of a bun on each side, unlike the usual Whopper.

Inside, it’s the same whopper ingredients: a flame-grilled beef patty, lettuce, tomato, onions, pickles, mayo and ketchup. The fast-food chain says the Pride Whopper represents equal love and equal rights. It’s being served with the same half of a bun on each side, unlike the usual Whopper.

It's being served with the same half of a bun on each side, unlike the usual Whopper.

Inside, it’s the same whopper ingredients: a flame-grilled beef patty, lettuce, tomato, onions, pickles, mayo and ketchup. The fast-food chain says the Pride Whopper represents equal love and equal rights. It’s being served with the same half of a bun on each side, unlike the usual Whopper.

Burger King Austria has unveiled its 2022 Whopper with same-side buns for Pride Month but the ad has sparked criticism among some people.

“Burger King has introduced a new “Pride Whopper” where you can order it with two tops or two bottoms of buns. Exactly how is this associated with Pride, Burger King?” This means that every Whopper comes with two top halves of a burger bun or two bottom halves.

Burger King's new hamburger to celebrate Pride Month has caused quite the stir on social media.

Some update their logos to feature the colorful Pride flag. The company did not immediately response to CNN Business when reached for comment. Jarett Wieselman, a manager at Netflix, said in a Friday tweet.

The company says the burgers have "equal buns for equal love and equal rights ... [that] set an example for the equality of all identities and sexual ...

Customers who purchased a combo meal received a Pride crown and “a special surprise,” the company tweeted, adding, “Let’s celebrate love, because we are all the same inside.” During Spirit Day 2017 — the anti-bullying day started by the LGBT entertainment and media watchdog GLAAD — Burger King released a short video. The burger garnered praise from some LGBTQ diners and scorn from right-wingers.

Last week, the fast-food chain unveiled a “Pride whopper," which consists of the same ingredients as the chain's regular burger, but with “two equal buns."

“What a strange advertisement. Another unimpressed customer tweeted, “Burger King has introduced a new ‘Pride Whopper’ where you can order it with two tops or two bottoms of buns.” “Burger King Austria made a Pride burger that’s either two tops or two bottoms…

Burger King launched a Pride campaign in Austria featuring its "Pride Whopper," yet it is receiving swift backlash online.

Empathy. Understanding. No matter where you come from, no matter who you love, no matter what you look like or what you believe in: Time to be proud.” “Equal rights. The difference between the “Pride Whopper” and its original counterpart is that it is served on two equal buns, meaning that you can get your burger served on two top halves or two bottom halves.

Burger King unveiled the "Pride Whopper" in Austria to mixed reactions.

I'll take my Whopper with a regular bun because ordering fast food doesn't need to be a political statement for me. "I'll take my Whopper with a regular bun because ordering fast food doesn't need to be a political statement for me." "Have you seen this?"

Many took to social media to express confusion, and disdain, over the equal hamburger.

Some Instagram users asked whether Burger King was planning on donating any of the profits from selling the top and bottom whoppers, to which Burger King Austria responded by saying, “We are official partners of Vienna Pride and support the LGBTQIA community.” Unfortunately, Burger King isn’t the only brand to unleash a tone deaf campaign during Pride month. It’s the first week of June, and brands are out here already doing the most for Pride month.