Justin Bieber cold-brew

2022 - 5 - 17

Justin Bieber launching Biebs Brew at Tim Hortons (blogTO)

Tim Hortons has just revealed the details of another major collaboration with Justin Bieber called Biebs Brew, an all-new flavour of cold brew for ...

"Justin had often shared with fans how he'd grown up with Tim Hortons and was obsessed with the brand. — Tim Hortons (@TimHortons)— Tim Hortons (@TimHortons) @justinbieberis back with Biebs Brew: a new co-created French Vanilla Cold Brew. Mark your calendar. Justin Bieber launching Biebs Brew at Tim Hortons

Tim Hortons unveils new 'Biebs Brew' partnership with Justin Bieber (Financial Post)

Timbiebs will also return when the new cold brew partnership with Justin Bieber launches on June 6. FInd out more here.

Bagozzi said the surge in demand during the Timbiebs launch was good practice for franchisees, who are now facing a more complicated product launch with a cold brew that takes 16 hours to steep. This month, Tim Hortons owner Restaurant Brands International Inc. said the second phase of its turnaround plan will involve expanding into cold beverages — a $4.5-billion dollar market in Canada that is popular with younger audiences. The French Vanilla cold-brew coffee, called Biebs Brew, is the second product that Tim Hortons has developed in collaboration with Bieber, following the Timbiebs line of Timbits that exploded in popularity over the winter.

Justin Bieber Partners with Tim Hortons Again for New 'Biebs Brew ... (PEOPLE.com)

Starting on June 6, fans can stop by Tim Hortons to snag Justin Bieber's new French vanilla cold brew.

I grew up on Tim Hortons and it's always been something close to my heart." According to a statement, the Biebs Brew brainstorm began when the Grammy winner told the Tim Hortons team that he prefers his coffee on ice. "Doing a Tim Hortons collab had always been a dream of mine.

Justin Bieber cold brew joins menu at Tim Hortons (AdAge.com)

Following 'Timbiebs' donut success, 'Biebs Brew' collaboration reunites the singer and the restaurant chain.

U.S. stores will also be bringing back limited quantities of Timbiebs merchandise, including the beanie, fanny pack, and tote bag that were developed as part of the initial rollout. Agencies involved are Gut, Craft, Alison Brod Marketing + Communications, The French Shop, Media Monks, Horizon, Boy in the Castle, Grayson Music, Rooster, and The Vanity. The brand did not reveal what it was spending on the campaign. “Cold beverages represent a C$4.5 billion market in Canada,” Bagozzi said, according to a Sentieo transcript. More than a decade after arriving as a top-selling teenage singer—his 2010 debut album “My World 2.0,” made him the youngest artist with a Billboard No. 1 album since 13-year-old Stevie Wonder in 1963—Bieber is proving he can still chart marketing hits. His commitment to working with us to develop a natural and authentic twist on the Tims experience is what made Timbiebs a hit and we know guests are going to love Biebs Brew and his take on Tims Cold Brew.” “Even before the Timbiebs collaboration, Justin had often shared with fans how he’d grown up with Tim Hortons and was obsessed with the brand.

Tim Hortons launches 'Biebs Brew' with Justin Bieber (CP24 Toronto's Breaking News)

A match made in marketing heaven between Tim Hortons and Justin Bieber is back with a new French vanilla-flavoured chilled coffee.

“I grew up on Tim Hortons and it's always been something close to my heart.” “It works because Justin Bieber is a Canadian guy who played hockey and grew up with Tim Hortons,” she said. “Doing a Tim Hortons collab had always been a dream of mine,” Justin Bieber said in a statement. Marketing experts say part of the advantage of teaming up with Bieber is to appeal to a younger demographic. Tim Hortons said the beverage is inspired by his “slight sweet tooth” and “love for hints of delicious vanilla flavouring in his coffee.” While the collaboration did “over index with a younger guest” customers of all ages scooped up the Timbiebs products, Bagozzi said.

Tim Hortons Just Unveiled an All-New Cold Brew Flavor (Thrillist)

Tim Hortons is once again teaming up with Canadian superstar Justin Bieber for an all-new cold brew flavor inspired by Biebs' own order.

"Even before the Timbiebs collaboration, Justin had often shared with fans how he'd grown up with Tim Hortons and was obsessed with the brand. Of course, you can't have the coffee without your Timbiebs. All three flavors—Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle—are heading back to stores across the US and Canada on June 6. The French Vanilla Cold Brew Coffee came about thanks to Bieber's affinity for coffee over ice and his sweet tooth.