Adidas sports bras bare breasts ad

Adverts for Adidas sports bras that showed women's bare breasts have been banned by the watchdog over fear of causing "widespread offence".

We concluded that (the posters) were inappropriately targeted, and were likely to cause widespread offence." Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them." The ASA said: "Although we did not consider that the way the women were portrayed was sexually explicit or objectified them, we considered that the depiction of naked breasts was likely to be seen as explicit nudity.

A recent Adidas sports bra advertisement has been banned in the United Kingdom after several residents complained the ad used gratuitous nudity to objectify ...

Please visit at your own discretion.) Accompanying the ad were the words, “We believe women’s breasts in all shapes and sizes deserve support and comfort. The Adidas ad featured the cropped torsos of several women with bare breasts displayed in a grid. “We noted the breasts were the main focus in the ads, and there was less emphasis on the bras themselves, which were only referred to in the accompanying text.”

The advert, which was posted on Twitter and on posters, received 24 complaints. Twitter did not delete the post because it was found not to have breached ...

Twitter did not delete the post because it was found not to have breached its terms of service. The ASA said: "Although we did not consider that the way the women were portrayed was sexually explicit or objectified them, we considered that the depiction of naked breasts was likely to be seen as explicit nudity. A tweet, which was posted in February, showed the bare breasts of 20 women of various skin tones, shapes and sizes, with the caption: "We believe women's breasts in all shapes and sizes deserve support and comfort.

The U.K.'s Advertising Standards Authority decided to ban the ad campaign on Monday, saying that it objectifies and sexualizes women by "reducing them to their ...

The ruling shows Adidas U.K. tried to push back, arguing that it didn't post the images near schools or religious sites. The ruling also pointed out that the ad about sports bras only includes textual mentions of said bras. "Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them."

The campaign, which was launched in February of 2022, features the breasts of dozens of women of various skin colors and sizes in an effort to promote the ...

The ASA said that they informed Adidas that the ads could not appear again on Twitter or near schools and religious venues. “Although we did not consider that the way the women were portrayed was sexually explicit or objectified them, we considered that the depiction of naked breasts was likely to be seen as explicit nudity,” the ASA said on their website. The ASA has said that it did not believe the women had been objectified or sexualized.

A sports bra ad campaign by Adidas launched in February that featured photographs of bare breasts has been banned by the London-based Advertising Standards ...

Adidas said that, as a result of that advice, they had not placed the ads near schools or religious venues.” All the models shown had volunteered to be in the ad and were supportive of its aims. They said the images had been cropped to protect the identity of the models and to ensure their safety.

The controversial sports bra ad is daring – in the very best sense of the word. It's inclusive and diverse and celebrates how different our breasts can be.

But the representation present in Adidas’ sports bra ad is important. Adidas’ sports bra ad is daring in the very best sense of the word. Male chests are uncensored across media and advertising, nips and all, but the female nipple is still considered too shocking for Instagram. People (usually men, let’s be honest) still get weird about breastfeeding in public spaces. If I’m looking for a high impact, supportive sports bra, I want to know that the brand has people with boobs outside of the compact, high-set ideal in mind. The Adidas ad feels joyful to me. Some who complained about the ad believed it sexualised women and “reduced them to body parts”.