Coach K

Following Duke's loss to North Carolina on Saturday night, Nike paid tribute to Mike Krzyzewski in an... interesting way.

Obviously, Nike knows how to spell the word “championship.” At least, I sure hope so. It was a disappointing end for a career that is practically unparalleled in the sport. Maybe best to have left that one in the drafts.

Coach K and his wife, Mickie, have arrived at the building for tonight's Final Four game between Duke and North Carolina.

Coach K isn’t ready to call it a career just yet. The Duke head coach would hate nothing more than to lose what would be his last game to North Carolina. And again, my daughters and my family would be all for me, whatever I would do.

Duke freshmen Trevor Keels and Paolo Banchero answered a question about what the Duke Brotherhood meant to them, which gave coach Mike Krzyzewski a moment ...

“In the arena, you’ll either feel great or feel agony,” he said, “but you’ll always feel great about being in the arena. I’m not going to be in the arena anymore, but dang, I was in the arena for a long time.” “We’re going to help them get past this and move on.” “We made our announcement that it’s our last year,” he said, “and I told (wife) Micki, ‘We’re going for it. We would have liked to be on the other side of it.” For the second time in just under an hour, he lost his epic battle.

The legendary brand was ridiculed by fans for their tweets to commemorate the iconic Duke coach.

As most users do on Twitter, they took the tweet quite literally. While Nike aimed to gather complimentary responses to Krzyzewski’s career, their series of tweets ended up having the opposite effect, especially when it came to this one. After North Carolina defeated Duke 81–77 to advance to Monday night’s national championship game against Kansas, Nike released a series of tweets to commemorate coach Mike Krzyzewski as his legendary career came to a close.