Here are some of this year's April Fool's gags from the car industry and some from previous years, one of which backfired spectacularly…
Having had some experience getting in and out of narrow-bodied Caterham Sevens, this one we liked. Had Volkswagen of America waited until the actual day to announce its supposed name change to ‘Voltswagen’, few would have batted an eye, but instead, a press release dated 29 April was ‘accidentally’ published then deleted. The law just changed for red diesel, and now its use will be much more limited than it was before. black, but instead is covered in a nauseating array of clashing colours. The cherry – or ham – on top of this gag is the product image of Caterham Seven-shaped ham and cheese crackers that a Caterham employee must have enjoyed spending at least an afternoon on photoshop putting together – good work! It’s hard to imagine what these might look like, but the ‘multi-storey seat for gerbils’ following in spring 2023 is already highlighted in the Car Throttle office calendar.